Marketing Director Experience textiles- FMCG- manufacturing industry from 16 to 21 Years Strategic Planning & Execution: Develop product marketing strategies, including product positioning, value propositions, targetcustomer segments, and launch plans, in collaboration with Product Development and Sales Develop and implement comprehensive annual marketing plans aligned with business objectivesand revenue targets Define and execute go-to-market strategies for new product launches and existing portfoliopromotion Conduct market research, competitive analysis, and customer insights to inform marketingstrategies Monitor market trends, competitor products, pricing, and customer preferences to identifyopportunities for product portfolio development Identify new market opportunities and segments for business expansion Establish marketing KPIs, track performance metrics, and deliver regular reports to executivemanagement Allocate marketing budget strategically across channels to maximize ROI Lead rebranding initiatives and brand positioning strategies as needed2. Brand Management & Communications: Oversee all aspects of brand development, management, and protection Ensure brand consistency across all touchpoints, materials, and communications Develop compelling brand narratives that differentiate our brands and products in the market Manage corporate communications, public relations, and media relations Cultivate relationships with media outlets, journalists, and industry influencers Handle crisis communications and reputation management Oversee production of marketing collateral including brochures, presentations, signage, andpromotional materials Digital Marketing & Lead Generation: Lead digital marketing strategy including website, SEO/SEM, social media, email marketing, andonline advertising Oversee social media presence across all platforms (Linked In, Facebook, Instagram, etc.) Implement marketing automation and CRM systems to nurture leads and track customer journeys Optimize conversion funnels and improve lead quality and quantity Analyze digital analytics and adjust strategies based on performance data Manage relationships with digital agencies, vendors, and technology platforms Stay current with digital marketing trends, tools, and best practices4. Team Leadership & Development: Recruit, lead, mentor, and develop a high-performing marketing team Set clear objectives, provide regular feedback, and conduct performance evaluations Foster a collaborative, creative, and results-oriented team culture Delegate responsibilities effectively and empower team members Identify training and development needs to build team capabilities Manage external agencies, consultants, and contractors5. Stakeholder Management & Partnerships: Collaborate closely with Sales, Product Development, Production, and Operations teams to alignmarketing strategies with business and customer requirements. Build and maintain strategic relationships with distributors, retailers, key customers, agents, andother relevant channel partners. Partner with Sales and Customer Service teams to strengthen customer relationships, satisfaction, andretention. Develop co-marketing programs with corporate clients and partners Represent the company at industry events, conferences, and networking forums Coordinate with legal and compliance teams to ensure regulatory adherence in all marketingactivities Key Performance Indicators (KPIs)1. Marketing Contribution to Business Growth Revenue growth supported by marketing initiatives: % increase in revenue from marketingsupported products, markets, or customers. New customer acquisition: Number of new customers acquired through marketing-supportedactivities. Qualified opportunities: Number/value of qualified leads or business opportunities generated. New market/segment expansion: Number of new markets or customer segments successfullydeveloped.2. Marketing ROI & Budget Efficiency Marketing ROI: % return on marketing investment. Campaign performance: % of campaigns achieving predefined objectives/targets. Cost efficiency: Cost per qualified lead/customer acquired (EGP).