Commercial Director Experience in textile / blankets / FMCG industry from 16-21 Years 1. Commercial Strategy & Growth: Develop and execute the commercial strategy aligned with the company’s growth objectives. Define market segmentation (retail, wholesale, institutional, export). Lead market expansion into local, private-label and export accounts. Define product portfolio strategy (blankets, home textiles, seasonal lines).2. Sales & Export Management: Lead local sales, export sales, key accounts, and channel management. Build and manage distributor, agent, and retailer networks. Oversee export sales contracts, pricing, commissions, and Incoterms. Ensure alignment between sales forecasts and production capacity.3. Pricing, Margin & Profitability: Own pricing strategy based on cost structure, market positioning, and competition. Control discounts, rebates, and promotions. Monitor gross margin by product, customer, and market. Reduce margin leakage and improve customer profitability.4. Marketing & Brand Management: Define brand positioning and go-to-market strategy. Oversee marketing campaigns, exhibitions, trade fairs, and product launches. Support private-label and branding strategies. Monitor customer trends and competitor activities. Drive customer retention and long-term partnerships. Handle any other tasks related to the role. Key Performance Indicators (KPIs)1. Revenue & Growth KPIs: Revenue growth: % sales growth. Export sales ratio: % of export revenue. New market entry: New countries/accounts. Sales volume growth: Units sold. Profitability & Pricing KPIs: Gross margin %: Overall & by segment. Contribution margin: By product & customer. Discount control: % deviation from pricing policy. Margin leakage: Unplanned losses.3. Customer & Market KPIs: Customer retention rate. Key account growth. Market share growth. Customer satisfaction. Complaint resolution cycle. Qualifications & Experience Bachelor’s degree in Business, Marketing. MBA preferred. 15–20 years of experience in commercial leadership roles. Strong exposure to textile / blankets / FMCG manufacturing. Proven experience in export markets & distributor management Strong leadership, negotiation, and analytical skills High integrity, independence, and analytical capability