About Jawda Jawda is a women’s modest fashion brand based in London. Our name comes from the Arabic word for quality and excellence, and that is more than just branding. It is our operating principle.
We are fully vertically integrated and own our factory in Bangladesh, meaning every piece is produced in house. We focus on natural fibres such as cotton and linen, thoughtful design, fair pricing and clothing made to last.
We are a global team of more than 50 people, selling primarily across the UK, US, Canada and Australia, with a growing European presence. Meta advertising is one of our main growth engines, and strong creative is central to how we grow.
The Role You will own the creative production engine behind our Meta advertising.
Your focus will be developing creative concepts and turning them into high quality video and static ads at speed. You will work with raw footage, UGC, founder content, campaign imagery and product photography to produce a consistent volume of fresh creatives.
You will work directly with a founder, who will lead the media buying, campaign structure and deeper performance analysis. Your responsibility will be to take customer insights and advertising data and turn them into better creative.
This is not a role where you will simply wait for briefs. We are looking for someone who brings ideas, spots opportunities, takes ownership and moves quickly. You should be comfortable proposing new angles, testing different formats and improving your work based on what performs.
What You'll Do• Develop creative concepts and angles. Generate new ideas based on customer motivations, objections, product benefits, reviews, trends and previous advertising performance.• Produce video ads. Turn raw footage, UGC, founder content and product videos into engaging Meta ads with strong hooks, pacing, structure, captions and calls to action.• Design static ads. Create polished image ads, carousels and graphic led concepts that feel appropriate for a premium fashion brand.• Write performance focused copy. Create hooks, scripts, headlines, primary text and calls to action that are persuasive while remaining true to Jawda’s tone of voice.• Create variations at speed. Build multiple versions of promising concepts by changing hooks, openings, messaging, formats and visual treatments.• Brief new content. Identify missing footage or assets and provide clear briefs for our founder, content team, creators and UGC partners.• Learn from performance. Review creative results with the founder, understand why certain ads performed and apply those insights to the next round of production.• Maintain the creative learning library. Keep an organised record of the concepts, angles, hooks and formats we have tested, including what worked and what should be improved.• Stay creatively curious. Monitor advertising trends, competitors and emerging formats without simply copying what everyone else is doing.
What We're Looking For• Strong creative production skills. You can edit short form video using Cap Cut, Premiere Pro or similar software and create static ads using Figma, Canva, Photoshop or an equivalent tool.• A strong eye for creative. You understand composition, typography, pacing and visual hierarchy, and can produce work suitable for a premium fashion brand.• Fluent English and strong copywriting ability. You can write clear, persuasive copy and understand the difference between a hook, headline, angle and call to action.• A fast learner. You absorb feedback quickly, learn new tools without needing extensive guidance and actively look for ways to improve.• Strong initiative. You do not wait to be told what to create next. You bring ideas, identify gaps and take responsibility for moving the creative pipeline forward.• Commercial awareness. You understand that paid social creative needs to look good and drive action.• Excellent organisation. You can manage several concepts and deadlines while keeping assets, feedback and creative learnings clearly organised.• Experience creating content for paid social. This may come from working with an ecommerce brand, agency or through freelance projects. Fashion or beauty experience would be especially valuable.
Strongly Preferred• An understanding of modest fashion and the women who wear it• Experience creating UGC style and founder led advertising• Experience producing high volumes of creative variations• Familiarity with creative research and analytics tools such as Motion or Foreplay• Experience using AI tools to support creative research, ideation or production