12–15 Years of Experience | B2B | Professional Services | Lead Generation & Business Growth ECPA is seeking an experienced and commercially driven Marketing Director / Senior Marketing Manager with a proven track record in B2B marketing, lead generation, client acquisition, and business growth, preferably within Professional Services. The ideal candidate will be responsible for developing and executing strategies to identify and attract qualified corporate clients across industrial, commercial, service, and other business sectors in Egypt and international markets, with a strong focus on converting prospects into qualified sales opportunities, contracts, and revenue. The role requires a commercially focused marketing leader with proven experience in B2B client acquisition, professional services marketing, target account development, reaching senior decision-makers, and working closely with Customer Service, Sales, and Business Development teams to drive measurable business results. Core Objective Identify the right companies → Reach the right decision-makers → Understand their needs → Generate qualified opportunities → Support conversion into contracts and revenue. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Google Ads, Linked In, and relevant social media platforms. Develop targeted B2B marketing campaigns designed to reach qualified corporate prospects and key decision-makers. Manage campaign budgets, audience targeting, messaging, creatives, and landing pages to maximize qualified lead generation and conversion. Monitor and analyze campaign performance, including CPL, Lead Quality, Conversion Rate, Cost per Opportunity, and ROI. Continuously optimize campaigns based on performance data to improve lead quality and generate more sales opportunities and contracts. Coordinate closely with Customer Service, Sales, and Business Development teams to ensure timely follow-up and effective handling of qualified leads. Monitor leads generated through marketing campaigns using the CRM system, ensuring that leads are properly contacted, qualified, followed up, and progressed through the sales pipeline. Track the journey of qualified leads from initial inquiry to sales opportunity, proposal, negotiation, and contract closure. Analyze feedback and conversion data from Customer Service and Sales teams to continuously improve targeting, campaigns, lead quality, and client acquisition strategies.