Graphic & Web Design Specialist

Job Summary: We are looking for a creative and multi-talented Graphic & Web Design Specialist to join our team. You will be responsible for enhancing our visual brand identity, managing and evolving our company website, and creating compelling marketing designs that drive engagement and lead generation.

Key Responsibilities:

1. Website Design & Development:

• Update, maintain, and refresh the company website to stay aligned with current global design trends.

• Propose creative UI/UX improvements to enhance user experience and maximize conversion rates.

• Ensure all web design elements are visually consistent with the company brand and optimized for performance.

2. Social Media & Digital Marketing Design:

• Create professional and innovative visual content for social media platforms (Facebook, Instagram, etc.).

• Develop a visual strategy for digital ad campaigns aimed at generating high-quality leads.

• Regularly introduce fresh, creative design concepts (Static & Motion) that increase engagement and drive sales.

3. Innovation & Growth:

• Stay up-to-date with the latest trends in web design and social media marketing, applying best practices to our business needs.

• Adopt a "problem-solving" approach through design to improve overall Conversion Rates.

Requirements

Requirements & Qualifications:

• Strong proficiency in design software (Adobe Creative Suite: Photoshop, Illustrator, After Effects/Premiere).

• Solid understanding of web design principles (WordPress or relevant web design tools).

• Proven experience in creating high-performing, conversion-focused social media ads.

• Exceptional artistic taste and a proactive mindset for continuous innovation.

• A strong grasp of user behavior and the ability to leverage design to influence purchasing decisions.