OVERALL OBJECTIVES The job of E-Commerce & Digital Marketing Manager is executed satisfactorily by:

• Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory.
• Report, analyze and act upon the Kempinski website statistics (using brand key performance indicators); Assist in reaching the targeted website sales and distribution goals.
• Ensuring consistent brand delivery through social and digital channels.
• Supporting the brand s channel and distribution strategy.

MAIN RESPONSIBILITIES:

1. Strategy & Campaign Development
   
   • Develop and execute comprehensive digital marketing strategies aligned with the hotel s overall business objectives & revenue goals.
   • Plan a clear calendar focused on local audiences and lifestyle positioning.
   • Conduct market research, competitor analysis, and audience segmentation to identify opportunities and optimize campaign performance.
   • Stay up to date with the latest digital marketing trends, tools, and best practices, particularly within the hospitality sector.
   • Partner with F&B, Spa, PR, E-Commerce and Revenue teams to shape high-impact campaigns for outlets, seasonal promotions, weekend concepts, events and offers.
   • Analyze campaign performance and adjust based on engagement, reach and ROI.
   • Establish and implement the hotel s F&B annual advertising plan for digital channels.
   • Work on the annual digital marketing strategy for the F&B, Spa and lifestyle offers.
   • Ensure brand and marketing messages on all platforms align with hotel campaigns and corporate identity guidelines.
2. Digital Advertising & Paid Campaigns (Local F&B, Spa & Lifestyle Campaigns)
   1. Plan, execute and optimize paid digital campaigns across Meta, Google and relevant local platforms.
   2. Manage budgets, bid strategies, keyword research, ad copy creation, and landing page optimization for maximum ROI.
   3. Monitor campaign performance, analyze data, and generate reports on key metrics such as to improve effectiveness.
   4. Align advertising initiatives with feeder market dynamics and commercial objectives.
   5. Check the trending social channels in our feeder markets and the know-how on conducting paid campaigns on them. For example, on Snapchat, VK, Weibo, WeChat etc.
   6. Track and report on paid campaign results and digital ROI.
3. Performance Monitoring, Analytics & Reporting:
   1. Track, analyze, and report on key digital marketing KPIs (e.g., website traffic, conversion rates, ROI, social media engagement, email performance).
   2. Provide regular insights and recommendations for optimizing campaign performance and achieving marketing objectives.
   3. Utilize various analytical tools to gain actionable insights.
   4. Prepare weekly and monthly reports tracking social growth, content engagement, and campaign ROI.
   5. Monitor competitor activity to maintain market leadership.
   6. Benchmark electronic media trends and share proactive insights with the marketing team.
4. Social Media Management
   1. Own and manage the hotel s social media channels (Instagram, Facebook, LinkedIn), with a priority on lifestyle storytelling and local engagement.
   2. Develop and implement the hotel's social media strategy, including content creation, scheduling, and community engagement across relevant platforms.
   3. Monitor social media channels for mentions, reviews, and trends, responding to inquiries and feedback promptly.
   4. Analyze social media performance and adapt strategies to maximize reach, engagement, and conversions.
   5. Curate visually engaging, authentic and on-trend content that reflects the mood and experience of our venues.
   6. Engage with followers, respond to DMs, comments and inquiries, and monitor sentiment and trends.
   7. Ensure consistent representation of the brand across platforms.
5. Email Marketing
   1. Cooperate with the hotel E-Commerce & Digital Strategy Manager to develop and execute email marketing campaigns, including newsletters, promotional offers, and loyalty programs, using the CRM system.
   2. Collaborate with the E-Commerce & Digital Strategy Manager to manage emails lists segmentation, A/B testing, and performance tracking to optimize open rates, click-through rates, and conversions.
   3. Cooperate with the E-commerce & Digital Strategy Manager to actively develop and maintain a database of local guests and patrons through online and offline solicitation.
   4. Design and send engaging newsletters featuring offers, events, menus, and Spa treatments.
   5. Ensure all email marketing complies with corporate standards and local data privacy laws.
6. Content Creation & Visual Branding
   1. Collaborate with the marketing team to create engaging and relevant digital content (e.g., blog posts, videos, infographics, virtual tours) that attracts and converts target audiences.
   2. Ensure all F&B & Lifestyle digital content is brand-consistent and optimized for various platforms.
   3. Oversee production of content (photos, videos, reels, stories, creative copy) for all F&B And Lifestyle digital campaigns.
   4. Collaborate with PR, photographers, designers and content creators to generate high-quality visuals and messaging.
   5. Maintain a curated image and video library aligned with Kempinski brand guidelines.
   6. Upload the photos & videos on Picture Park, follow up on the approval process to update other connected solutions such as Ice portal etc. to ensure that the latest approved photos & videos are updated & uploaded on relevant digital channels.
   7. Ensure professional artwork designs for digital collaterals (e-flyers, e-posters, digital menus) are reviewed and aligned with quality standards.
   8. Brainstorm and conceptualize campaign visuals and layouts to bring F&B and Spa experiences to life, including outside catering & social events.
7. Influencer & Community Engagement
   1. Identify and engage with relevant local & international influencers, KOL and content creators.
   2. Plan collaborations, activations and giveaways in coordination with the PR and Marketing teams.
   3. Support community outreach and content partnerships.
8. Website & Listings Management
   1. Ensure that hotel website pages, menus, promotions, and event listings are up-to-date, accurate and SEO-optimized.
   2. 
      

Desired Candidate Profile

NATIONALITY: Eligible for a working permit in country of hire EDUCATION: Professional Certification (Bachelor, University Degree) EXPERIENCE: Three (3) years in a similar position within Web & Electronic Distribution or Digital Marketing At Least 3 years of Experience in the hospitality field and at a luxurious five stars hotel. LANGUAGE: Local language excellent oral and written skills English excellent oral and written skills Additional language - beneficial Ability to work and communicate in a multinational environment: COMPETENCIES: Passionate about achieving web traffic and revenue goals Strong communication skills Detail-oriented and hands-on Being able to formulate a strong digital strategy and convince key stakeholders Knowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc. Ability to adapt to a frequently changing market environment. Be proactive and able to think outside of the box . Relevant experience in web-related work; hotel operations and revenue management experience are a plus Embraces shifts in digital/social marketing Team player with strong interpersonal skills Ability to investigate system malfunctions or user-input errors High analytical and reporting skills Demonstrates self-confidence, energy, enthusiasm and motivation Ability to analyse data, make meaningful conclusions and base sound decisions and strategies on these TECHNICAL COMPETENCIES: Computer literacy adapted to the field of training: Proven working knowledge of Microsoft Office and Google Suite Content Management System (open source) Web Analytics Tools INDIVIDUAL CHARACTERISTICS: To fill this position the candidate must identify with the Kempinski core values, in addition they should be especially: Integrity & trustworthiness People Oriented Straightforward Situational Awareness Self development Interpersonal and intercultural skills Motivational skills Planning & organizational skills Communication and listening skills Follow-up OTHER SKILLS: Depending on region and property Initiative