Job Title: Content Director / Creative Strategist (Fashion Brand - JAWWY)

Location: Giza (On-site) / Hybrid
Type: Full-time

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???? About the Brand:

JAWWY is a premium streetwear brand blending modern fashion with refined Egyptian identity. We focus on creating elegant, high-quality cotton pieces with a strong visual presence and storytelling approach.

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???? Role Overview:

We are looking for a highly creative and performance-driven Content Director who can produce content that doesn’t just look good — but actually sells.

This role is not about basic posting. You will be responsible for building a content engine that drives engagement, desire, and conversions.

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???? Key Responsibilities:

1. Content Strategy & Direction

- Develop a consistent content vision aligned with the brand identity
- Create engaging storylines (series-based content that keeps people coming back)
- Plan weekly and daily content calendars

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2. Content Creation (Core Role)

- Shoot and produce short-form videos (Reels / Tik Tok)
- Create 3–5 pieces of content daily
- Develop strong hooks that capture attention in the first 3 seconds
- Direct UGC content (customers / models / influencers)

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3. AI-Powered Content

- Use AI tools to generate images, videos, and variations
- Repurpose one idea into multiple creatives for ads
- Stay updated with latest AI content trends

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4. Performance-Oriented Creativity

- Analyze which content performs best
- Collaborate with the media buyer (later stage)
- Continuously improve content based on engagement & sales

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5. Brand Visual Consistency

- Maintain a premium, clean, and recognizable aesthetic
- Ensure all content reflects the brand’s identity (not random trends)

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???? Requirements:

- Proven experience in creating content for fashion or e-commerce brands
- Strong understanding of social media algorithms (Instagram / Tik Tok)
- Ability to create viral-style content with a clear selling angle
- Experience with video editing tools (Cap Cut, Premiere, etc.)
- Experience using AI tools for content creation is a BIG PLUS
- Strong sense of aesthetics, storytelling, and consumer psychology

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???? What We’re NOT Looking For:

- Basic content creators who only follow trends
- Designers without performance mindset
- People who create content without understanding sales impact

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???? Success Metrics (KPIs):

- Number of content pieces produced daily
- Engagement rate (views, saves, shares)
- Content contribution to sales (with ads later)
- Ability to generate winning creatives

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???? Compensation:

- Competitive salary (based on experience)
- Performance-based bonuses
- Opportunity to grow into Head of Creative

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⚡ Why Join Us:

- Build a brand from the ground up
- High creative freedom
- Fast-paced, results-driven environment
- Real impact on business growth

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???? How to Apply:

Send your portfolio (REQUIRED) + examples of content you created (preferably fashion or product-based content).

Applicants without a portfolio will not be considered.