A Social Media Specialist is responsible for managing and developing social media marketing strategies to increase brand awareness and improve audience engagement. This role involves managing social media accounts, creating content, monitoring analytics, and achieving defined marketing goals.
- Set marketing and target goals for social media platforms.
- Create plans and strategies for digital promotional campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Produce and design creative visual and textual content suitable for each platform.
- Publish content and interact with followers and the online community.
- Monitor and respond to comments and messages promptly and effectively.
- Optimize content publishing times and identify peak periods for best results.
- Track and analyze the performance of campaigns and ads on social media using tools such as Google Analytics and Facebook Insights.
- Stay updated with developments in digital marketing and social media trends.
- Analyze competitors and identify new opportunities to enhance the company's presence.
- Support major events and announcements through social media platforms.
Skills and Qualifications:Bachelor’s degree in marketing, media, or a related field.At least two years of experience in social media or digital marketing.Deep understanding of how social media platforms and digital marketing tools work.Ability to create engaging and professional content.Excellent analytical skills and the ability to provide accurate reports.Proficiency in using content scheduling and performance analysis tools such as Hootsuite or Buffer.Personal Attributes:Effective communication skills.Creativity and artistic sense in content creation.Attention to detail and the ability to work under pressure.Team player with initiative.