Are you a mobile growth hacker passionate about taking our apps with millions of DAU to the next level? We're seeking a data-driven leader to spearhead our mobile app growth strategy and unlock explosive user acquisition and engagement.
- Implement growth hacking strategies to drive user acquisition, activation, retention, and revenue (UAARR framework) across all our mobile apps.
- Lead the development and execution of data-driven growth initiatives, leveraging A/B testing, user acquisition channels, and in-app experimentation to optimize for sustainable growth.
- Identify and leverage new user acquisition channels, such as app store optimization (ASO), social media marketing, and influencer partnerships (if relevant to mobile app growth).
- Collaborate with marketing teammates and product team to ensure seamless integration of growth hacking strategies with marketing campaigns and new feature launches.
- Utilize data analytics tools and growth hacking frameworks (e.g., HEART framework) to measure and optimize campaign performance, user behavior, and funnel conversion.
- Manage and lead a team of Marketing Specialists and Graphic Designers to create and execute growth-focused campaigns for our mobile apps.
- Analyze competitor data and market trends to inform growth strategies.
- Write and edit compelling marketing content, including ad copy and social media posts (if directly contributing to user acquisition).
- Stay up-to-date on the latest mobile app growth hacking trends and technologies.
8+ years of experience in digital marketing with a strong focus on growth hacking and mobile apps, including at least 3 years in a managerial role.Bachelor's degree in Marketing, Data Science, or a related field.proven track record in managing marketing strategies for mobile applications with a user base exceeding 1 million daily active users.Proven track record of successfully leading digital marketing teams and managing complex campaigns.Strong understanding of SEO, ASO, Performance marketing and social media strategies.Proficiency with digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).Excellent analytical skills with experience in data-driven decision making.Exceptional leadership, communication, and interpersonal skills.Ability to develop and implement innovative marketing strategies.Experience with mobile app metrics, user behavior analysis, and growth hacking techniquesPreferred Skills:Experience with app user acquisition and retention strategies.Knowledge of UX/UI principles and their impact on marketing.Prior experience working in the software or tech industry.