Background

The USAID Jordan Tourism Board Activity (JTBA) aims to improve Jordan’s tourism sector, primarily through supporting the Jordan Tourism Board’s (JTB’s) efforts to strategically position and promote Jordan as a distinctive destination. Further, the JTBA will increase domestic and international tourism to primary and secondary sites, boosting the country’s gross domestic product (GDP) and enabling economic growth and job creation across the tourism value chain. JTBA will achieve its objectives in close coordination with the Ministry of Tourism and Antiquities (MoTA) and local and international partners

Position Description

The Destination Marketing Specialist – Trade and Consumer supports the Deputy Chief of Party/Team Lead — Destination Marketing and Promotion in technical activity implementation as well as work planning related to Objectives 1: Marketing Strategy Development; 2: Data Management Platform Development; 3: Digital Marketing Activities; 4: Business-to-Business Marketing Activities. Specifically, the Destination Marketing Specialist – Trade and Consumer will be the Component’s technical Point of Contact to oversee the successful implementation of JTB-facing activities under Objectives 3 and 4. The Destination Marketing Specialist – Trade and Consumer also supports Deputy Chief of Party/Team Lead — Destination Marketing and Promotion in activities related to Objectives 1 and 2. The candidate will also support Institutional and Product Development Team Lead in activities under Objectives 5: Promotion of Sustainable Tourism Experiences; 6: Training and Capacity Building; 7: Emerging Opportunities and Needs to Optimize the Tourism Sector, as needed. The Destination Marketing Specialist – Trade and Consumer provides technical stewardship and excellence in working with JTB on destination marketing and promotion underpinned by JTB strategies and aligned with the National Tourism Strategy and overall direction of the GOJ. Lastly, the Destination Marketing Specialist – Trade and Consumer liaises with various GOJ representatives, private sector stakeholders, civil society, and tourism service providers, as needed.

Responsibilities

• Assist the Deputy Chief of Party/Team Lead — Destination Marketing and Promotion in the management of the various technical activities under Objectives 1 – 4.
• Serve as JTB’s main technical liaison and Point of Contact on the activity team related to Destination Marketing and promotion.
• Lead the successful implementation of activities 3.1 – 3.3, and 4.1 – 4.4, and support the successful implementation of other activities under Objectives 1 and 2, as needed.
• Support the successful implementation of activities under Objectives 5 - 7, as needed.
• Apply in-depth technical expertise, ensuring an integrated vision among objectives and focusing on achieving results.
• Ensure that activities are results-oriented, that deliverables are high quality, and that reporting is relevant and timely.
• Focus on achieving results in all areas on schedule and ensuring synergies and cohesion between activities. 
• Participate and engage in technical meetings and maintain positive relationships with relevant government officials, partners, and implementing partners.
• Support the COP in building relationships with Government of Jordan, and other project stakeholders and counterparts in the public and private sectors.
• Actively take a role in developing and implementing annual work plans, reflecting the needs and priorities of USAID and local stakeholders.   
• Practice effective coordination with crosscutting technical resources to ensure timely and quality activities implementation.

Qualifications

The minimum qualifications for the position are:

• At least fifteen years of progressively responsible work experience in Jordan’s tourism sector and other similar destinations.
• At least ten years of experience in destination marketing across trade and consumer channels.
• Proven experience in digital and social media marketing and promotion
• Proven experience in airlines and aviation industry.
• Experience in working with key stakeholders within the tourism sector, including MoTA, and JTB.
• Strong writing and oral presentation skills in both English and Arabic.
• Excellent communication, presentation, teamwork, and interpersonal skills.

Supervision and Reporting

The Destination Marketing Specialist – Trade and Consumer reports to and is supervised directly by the Deputy Chief of Party/Team Lead — Destination Marketing and Promotion. The Destination Marketing Specialist – Trade and Consumer will directly supervise long and short-term specialists supporting Objectives 3 and 4.

Location

The post of assignment is Amman, Jordan.

Level of Effort

This is a long-term, full-time billable position.