Job Title: Business Developer

Industry: BTL Marketing / Advertising / Events

Location: Maadi, Cairo, Egypt

Job Type: Full-time, Onsite

Experience Required: 3+ Years

About the Role

We are looking for a dynamic and results-driven Business Developer to join our team. In this role, you will be responsible for driving sustainable financial growth through boosting sales and forging strong relationships with clients. The ideal candidate has a deep understanding of the BTL (Below-the-Line) marketing landscape, including activations, events, and direct consumer engagement, and knows how to sell these concepts effectively to brands.

Key Responsibilities

Sales & Business Development:

• Develop and execute a strategic sales plan to achieve company targets and expand the client base.
• Identify new business opportunities, including new markets, growth areas, trends, customers, partnerships, products, and services.
• Prospect and cold-call potential clients to pitch BTL marketing solutions (activations, roadshows, in-store promotions, experiential marketing).
• Prepare and deliver compelling pitches, presentations, and proposals tailored to client objectives.

Client Relationship Management:

• Build and maintain long-term relationships with new and existing clients.
• Conduct market research to identify selling possibilities and evaluate customer needs.
• Negotiate contracts and close agreements to maximize profits while maintaining client satisfaction.
• Act as the primary point of contact for client inquiries and coordinate with internal teams to ensure smooth project execution.

Strategy & Reporting:

• Provide trustworthy feedback and after-sales support.
• Report on sales results and forecasts to senior management.
• Keep abreast of BTL industry trends, competitor activities, and client industries to identify opportunities for innovation.

Requirements & Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field.
• Experience: Minimum 3 years of proven experience as a Business Developer, Sales Executive, or Account Manager within the BTL / Advertising / Events industry is a must.
• Industry Knowledge: Strong understanding of BTL marketing techniques, event management, and activation dynamics.
• Skills:
• Excellent communication, negotiation, and presentation skills.
• Ability to build rapport and manage stakeholder relationships.
• Proficiency in MS Office and CRM software.
• Strong organizational and time-management skills.
• Fluency in Arabic and English (spoken and written).