Digital Marketing Manager – Performance Marketing & Media Buying

Location: Nasr City, Cairo, Egypt (On-site)

Employment Type: Full-time

Schedule: Flexible 8-hour shifts, mainly afternoon/evening

Organization: Windsor University USA – Washington, D.C.-based

Windsor University USA is looking for an experienced, results-driven Digital Marketing Manager to lead our performance marketing, media buying, and search marketing efforts, with a focus on generating qualified student leads and enrollments for our MBA, diploma, and English-language programs across the United States and international markets.

The ideal candidate is both a strategic thinker and highly hands-on — someone who can independently plan, build, run, optimize, and report on campaigns across multiple platforms.

•    Plan, launch, and manage paid campaigns across:

–    Meta (Facebook & Instagram)

–    Google Ads (Search, Display, Performance Max)

–    YouTube Ads

–    TikTok Ads

•    Build campaign structures, audiences, bidding strategies, and placements

•    Run lead-generation, conversion, remarketing, and retargeting campaigns

•    Manage and allocate advertising budgets efficiently across platforms

•    Test new audiences, markets, and platforms based on performance data

•    Conduct keyword research for programs, competitors, and target markets

•    Optimize website and landing pages for search (on-page SEO)

•    Monitor rankings, organic traffic, and Google Search Console

•    Align paid search and SEO strategies around high-intent keywords

•    Generate qualified leads, focusing on lead quality rather than engagement alone

•    Work with the admissions team to track leads from first click to enrollment

•    Improve landing-page and lead-form conversion rates

•    Reduce cost per lead and cost per enrollment over time

•    Set up and maintain Meta Pixel, TikTok Pixel, Google Tag Manager, and GA4

•    Configure conversion events, UTM parameters, and attribution

•    Implement Meta Conversions API (CAPI), Google Enhanced Conversions, and offline conversion imports from the CRM

•    Identify and resolve tracking and measurement issues

•    Prepare weekly performance reports and monthly ROI reports for university leadership

•    Track and analyze key KPIs, including:

–    Cost Per Lead (CPL)

–    Cost Per Acquisition (CPA)

–    Cost Per Click (CPC) and Click-Through Rate (CTR)

–    Conversion Rate

–    Return on Ad Spend (ROAS)

–    Cost per qualified lead and cost per application

–    Customer Acquisition Cost (CAC) / cost per enrollment

–    Marketing Efficiency Ratio (MER) / blended ROAS across all platforms

–    Video hook rate / thumb-stop rate (TikTok, Reels, YouTube)

–    Overall marketing ROI

•    Provide data-backed recommendations on budget allocation and scaling

•    Prepare monthly forecasts and budget plans

•    Provide creative briefs and direction to the design and content team based on performance data

•    A/B test ad creatives, headlines, and formats, and identify top-performing ads

•    Analyze competitor universities' advertising and market trends

•    Ensure all ads accurately represent university programs, admissions requirements, and tuition

•    Bachelor's degree in Marketing, Business Administration, Communications, or a related field

•    Minimum 3 years of hands-on media buying / performance marketing experience

•    Proven results managing Meta Ads and Google Ads campaigns

•    Practical experience with TikTok Ads and/or YouTube Ads

•    Working knowledge of SEO (keyword research, on-page optimization, Search Console)

•    Strong understanding of GA4, Google Tag Manager, pixels, Conversions API, and server-side/offline conversion tracking

•    Experience managing advertising budgets and reporting ROI to management

•    Excellent written and spoken English

•    Highly organized, self-motivated, and able to work independently

•    Experience in higher education, online learning, or student recruitment marketing

•    Experience targeting U.S. and international audiences

•    Experience with CRM systems and marketing automation

•    Familiarity with LinkedIn Ads

On-site at our Nasr City office (near El Tayaran Street / Al Hay As Sabea). Candidates should preferably live within approximately 30 minutes of the office. The schedule may align with U.S. Eastern Time when required.

•    Competitive salary based on qualifications and experience

•    Performance-based bonus opportunities

•    Experience managing campaigns in U.S. and international markets

•    Professional development in international higher education marketing

•    Opportunities for career growth and advancement

Applicants should be prepared to provide:

1.  An updated CV

2.  A brief summary of their media buying and SEO experience

3.  Examples of campaigns they personally managed, with results (budget, CPL, CPA, leads, ROAS)

4.  A list of advertising platforms they have managed

5.  A sample performance report (with confidential data removed)

Apply here: https://windsoruniversity.us/careers/available-jobs/employee-information-form/

English Proficiency Test (free): https://windsoruniversity.us/duolingo/

•    Initial online interview to discuss previous campaigns and technical knowledge

•    In-person interview at our Nasr City office, usually held on Saturdays

•    Applicants can expect a response within approximately one week after completing the required steps

Important Note: We are looking for a performance-focused marketer with proven paid advertising results. This role is not suited for candidates whose experience is limited to organic social media management or content posting.

Recruitment is conducted on a rolling basis. Early applications are encouraged.

Learn more: https://windsoruniversity.us/