Job Description:
- Develop and lead the overall social media strategy across Instagram, Facebook, TikTok, LinkedIn, and YouTube, aligned with business and marketing goals.
- Define platform-specific goals, target audiences, and content pillars tailored to real estate audiences (buyers, investors, renters).
- Track social media trends, platform algorithm changes, and competitor activity to keep the strategy current.
- Build and manage the social media content calendar across all platforms.
- Brief and guide content creators, copywriters, and designers to keep content aligned with strategy and brand voice.
- Review and approve content before publishing to ensure quality and consistency.
- Oversee community management ,responding to comments, messages, and reviews in a timely, on-brand manner.
- Build engagement strategies to grow followers and interaction rates.
- Prepare regular performance reports with clear, actionable recommendations for leadership.
- Collaborate closely with the SEO, content, and sales teams to keep messaging unified across channels.
Qualification:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management, real estate or property experience is a plus.
- Proven track record of growing social media presence and driving measurable engagement and leads.
- Hands-on experience with paid social platforms (Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager).
- Proficiency with social media scheduling-management tools and analytics tools.
Desired Candidate Profile
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management, real estate or property experience is a plus.
- Proven track record of growing social media presence and driving measurable engagement and leads.
- Hands-on experience with paid social platforms (Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager).
- Proficiency with social media scheduling-management tools and analytics tools.