Social Media & Content Creator

Company: Zaki Group for Auto Spare Parts Import

Location: Egypt

Employment Type: Full-time

Job Summary

As Zaki Group strengthens its marketing function, we are looking for a creative and hands-on Social Media & Content Creator to take ownership of our digital presence and create professional, engaging commercial content that accurately reflects our brand, products, and imported automotive spare parts.

The candidate will be responsible for developing social media strategies, managing our channels, translating product specifications into clear and attractive content for our target B2B and B2C audiences, and showcasing our products, warehouses, and operations.

The role requires someone who can combine content creation, social media management, visual storytelling, and commercial awareness while working closely with our Sales, E-commerce, and Purchasing teams.

Key Responsibilities

Strategy & Account Management:

• Develop and implement a social media content strategy aligned with Zaki Group's business and sales objectives.
• Manage and maintain the company's social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Create and maintain a monthly content calendar covering product launches, offers, and educational content.

Content Creation & Visual Storytelling:

• Create engaging, professional content, including:
• Product features, highlights, and specifications (OES & Aftermarket spare parts).
• Educational content for vehicle owners, fleet managers, workshops, and mechanics (e.g., how to choose original vs. commercial parts, maintenance tips).
• Company updates, container arrivals, and imported shipment showcases.
• Promotional campaigns, seasonal offers, and discounts.
• Employer branding and internal culture content.
• High-engaging Reels and short-form videos.
• Showcase warehouse operations, inventory scale, quality inspections, and shipping logistics.

Collaboration & Communication:

• Coordinate with Sales, Purchasing, and Product Specialists to gather accurate technical details and application lists for auto parts.
• Write clear, engaging captions in Arabic (and basic English when required) tailored to the automotive market tone.
• Ensure all published content maintains a professional corporate image and consistent Zaki Group visual identity.

Community & Performance Monitoring:

• Monitor comments, messages, and inquiries, coordinating with customer service and sales teams for prompt responses.
• Track social media performance and prepare regular reports on reach, engagement, follower growth, and campaign KPIs.
• Identify viral automotive trends, audio hooks, and content opportunities.
• Support paid advertising campaigns by creating high-converting creatives in coordination with the Media Buyer.

Content Creation Specifics

The candidate must be comfortable with full hands-on content execution:

• Mobile photography and basic video shooting in warehouse/branch settings.
• Short-form video editing (Reels / TikToks).
• Basic graphic design for social media posts.
• Copywriting and caption generation tailored to the Egyptian automotive market.
• Repurposing product catalogs, part numbers, and technical specifications into user-friendly digital content.

Job Requirements

• Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• Experience: 3–8 years of experience in Social Media Management & Content Creation.
• Platform Knowledge: Strong proficiency in Facebook, Instagram, TikTok, and basic understanding of LinkedIn and YouTube.
• Tools & Editing:
  • Good skills in video editing software/apps (e.g., CapCut, Adobe Premiere, or similar).
  • Good skills in graphic design tools (e.g., Canva, Photoshop).
• Communication: Excellent written and verbal communication skills in Arabic; good command of English.
• Mindset: Creative, self-motivated, detail-oriented, and able to work independently in warehouse/office environments.

Preferred Qualifications (Plus)

• Industry Experience: Previous experience in automotive spare parts, commercial vehicles, tires, lubricants, or trading/import companies is a strong advantage.
• Market Knowledge: Basic understanding of automotive jargon, spare part categories, and customer buying behavior in Egypt.
• Portfolio: A portfolio of previous social media work, short videos, and design samples is highly preferred.

Additional Details

• Number of Vacancies: 1
• Shift System: Morning only
• Benefits: Health insurance, Social insurance