The Marketing Manager is responsible for leading the on-ground execution, localization, and operational delivery of all approved marketing events, and activation strategies established by the Central Marketing within Kayan City. Acting as the operational liaison and primary marketing representative within the city, the role ensures central strategies are brought to life seamlessly on ground while facilitating continuous alignment between Kayan City leadership and Central Marketing. Through active daily presence within the community, the Marketing Manager identifies local market dynamics, resident and visitor insights, and operational opportunities, feeding practical recommendations back to Central Marketing to continuously optimize destination positioning and community engagement.
Key Responsibilities:
Execute approved annual marketing event, and activation plans for Kayan City, adapting central strategies into effective on-ground activities aligned with city operations. Serve as the primary on-ground liaison between Central Marketing and Kayan City Council stakeholders, ensuring seamless alignment, information flow, and collaborative execution of all marketing initiatives. Lead the operational implementation of city events, commercial activations and communication initiatives in coordination with internal departments, tenants, operators, event agencies, and external suppliers. Coordinate closely with Kayan City operational, security, and facilities functions to ensure proposed marketing activities are logistically viable, properly resourced, and safely executed. Monitor all on-ground marketing implementations, signage, collateral, and event setups to guarantee strict compliance with approved corporate brand identity, communication standards, and quality guidelines. Maintain active, daily presence across Kayan City to capture resident, visitor, and tenant feedback, identifying local market trends, operational gaps, and community needs. Provide Central Marketing with structured, data-informed feedback, post-activation evaluations, and actionable on-ground observations to refine future central strategies and campaign designs. Propose and develop locally relevant marketing, community engagement, and activation concepts that enhance destination appeal and vibrant city life, submitting them to Central Marketing for strategic review and approval. Support the execution of the city’s content calendar by collecting, verifying, and routing real-time on-ground news, event coverage, and community updates to the central communications team. Track and monitor marketing-related operational expenses for Kayan City activities, ensuring delivery strictly within allocated budgetary limits and resources. Build and maintain collaborative relationships with commercial tenants, community groups, event vendors, and key site stakeholders to facilitate smooth activity rollouts and gather qualitative market insights. In addition to any other tasks assigned by the direct manager.
Job Requirements:
10-15 years of progressive experience in marketing, communications, brand management, events, or activations. Experience within real estate, mixed-use developments, destination marketing, hospitality, retail, or community management is highly preferred. Solid understanding of destination, community, and place marketing, with the ability to translate corporate strategies into locally relevant initiatives. Excellent stakeholder management and coordination skills across internal departments, agencies, suppliers, tenants, and external partners. Strong communication, creativity, planning, and project management skills with a high level of attention to brand consistency and quality.