Role Overview

Are you a strategic growth marketer who loves translating technical product value into high-converting campaigns and driving measurable market impact?

We are seeking an experienced, analytical, and execution-driven Marketing Manager to own our end-to-end marketing strategy and lead our multidisciplinary marketing team at Dentolize. , you will bridge executive vision with tactical execution—driving integrated strategies across paid media, content, organic growth, SEO, and community moderation.

In this role, you will plan and execute marketing strategies to drive product awareness, customer acquisition, and user engagement . You will balance hands-on channel management with high-level strategy, managing digital channels, coordinating content creation, analyzing performance metrics, and collaborating closely with Sales, Product, and Customer Success to strengthen Dentolize’s brand.

Key Responsibilities

Strategic Leadership & Go-To-Market

• Plan, execute, and scale data-driven marketing strategies to drive product awareness, customer acquisition, and user engagement across dental practices.

• Own brand positioning, market research, and competitive analysis to identify new growth opportunities in the dental technology sector.

• Allocate and manage the marketing budget across paid acquisition, content production, SEO, and brand initiatives to maximize ROAS and optimize customer acquisition costs.

• Align messaging and go-to-market initiatives closely with Sales, Product, and Customer Success teams to create targeted collateral and maintain high lead quality.

Team Management & Operational Excellence

• Supervise, guide, and develop the Marketing Team and direct/indirect functional leads across Media Buying, Content Creation, Creative Design, SEO, and Moderation.

• Establish clear SLAs, production schedules, and feedback loops between creative production, paid media, and sales teams.

• Set performance benchmarks, conduct regular reviews, and maintain moderation frameworks to ensure brand consistency and rapid response times.

Campaign Execution & Channel Optimization

• Oversee day-to-day campaign execution across digital channels, collaborating directly with media buyers to analyze ad metrics, refine targeting, and scale campaigns.

• Coordinate content creation, copywriting, and basic visual design to ensure alignment with performance and brand goals.

• Optimize full-funnel journeys, from organic awareness and social engagement to inbound message generation and sales pipeline conversion.

• Drive channel expansion and testing, including testing at least 1 new channel or format per quarter.

Analytics & Performance Reporting

• Analyze full-funnel performance metrics to continuously optimize campaigns, user touchpoints, and conversion rates.

• Maintain complete reporting dashboards and deliver monthly/weekly performance reports with actionable insights covering CPL, ROAS, organic growth, and team KPIs.

Requirements

Qualifications & Skills

• Experience: +5 years of Proven experience in B2B or SaaS marketing, preferably within healthcare or dental services, with prior experience leading marketing teams or specialists.

• Strategy & Positioning: Skilled in comprehensive marketing strategy, campaign planning, and brand positioning for technical or practice management solutions.

• Digital & Performance Marketing: Hands-on mastery of digital channels, social media management, performance ad platforms (Meta, Google, etc.), and performance analytics.

• Content & Design Oversight: Proficiency in content creation, copywriting, and basic design coordination for marketing materials.

• Market Research & Analytics: Demonstrated ability in market research, data analysis, and reporting on key marketing metrics to optimize channel ROI.

• Communication & Collaboration: Strong communication, stakeholder management, and cross-functional collaboration skills working alongside Sales, Product, and CS teams.

• Education & Location: Bachelor’s degree in Marketing, Business, Communications, or a related field; ability to work on-site in Cairo, Egypt, with a proactive, results-oriented mindset.

Preferred Qualifications

• Experience scaling B2B SaaS solutions into regional markets (e.g., KSA / Gulf markets).

• Hands-on knowledge of healthcare – Tech practice workflows and software landscapes