Duties & Key Responsibilities

1. Strategic Planning & Execution:

• Develop product marketing strategies, including product positioning, value propositions, target customer segments, and launch plans, in collaboration with Product Development and Sales
• Develop and implement comprehensive annual marketing plans aligned with business objectives and revenue targets
• Define and execute go-to-market strategies for new product launches and existing portfolio promotion
• Conduct market research, competitive analysis, and customer insights to inform marketing strategies
• Monitor market trends, competitor products, pricing, and customer preferences to identify opportunities for product portfolio development
• Identify new market opportunities and segments for business expansion
• Establish marketing KPIs, track performance metrics, and deliver regular reports to executive management
• Allocate marketing budget strategically across channels to maximize ROI
• Lead rebranding initiatives and brand positioning strategies as needed

2. Brand Management & Communications:

• Oversee all aspects of brand development, management, and protection
• Ensure brand consistency across all touchpoints, materials, and communications
• Develop compelling brand narratives that differentiate our brands and products in the market
• Manage corporate communications, public relations, and media relations
• Cultivate relationships with media outlets, journalists, and industry influencers
• Handle crisis communications and reputation management
• Oversee production of marketing collateral including brochures, presentations, signage, and promotional materials

3. Digital Marketing & Lead Generation:

• Lead digital marketing strategy including website, SEO/SEM, social media, email marketing, and online advertising
• Oversee social media presence across all platforms (LinkedIn, Facebook, Instagram, etc.)
• Implement marketing automation and CRM systems to nurture leads and track customer journeys
• Optimize conversion funnels and improve lead quality and quantity
• Analyze digital analytics and adjust strategies based on performance data
• Manage relationships with digital agencies, vendors, and technology platforms
• Stay current with digital marketing trends, tools, and best practices

4. Team Leadership & Development:

• Recruit, lead, mentor, and develop a high-performing marketing team
• Set clear objectives, provide regular feedback, and conduct performance evaluations
• Foster a collaborative, creative, and results-oriented team culture
• Delegate responsibilities effectively and empower team members
• Identify training and development needs to build team capabilities
• Manage external agencies, consultants, and contractors

5. Stakeholder Management & Partnerships:

• Collaborate closely with Sales, Product Development, Production, and Operations teams to align marketing strategies with business and customer requirements.
• Build and maintain strategic relationships with distributors, retailers, key customers, agents, and other relevant channel partners.
• Partner with Sales and Customer Service teams to strengthen customer relationships, satisfaction, and retention.
• Develop co-marketing programs with corporate clients and partners
• Represent the company at industry events, conferences, and networking forums
• Coordinate with legal and compliance teams to ensure regulatory adherence in all marketing activities

Key Performance Indicators (KPIs)

1. Marketing Contribution to Business Growth
   • Revenue growth supported by marketing initiatives: % increase in revenue from marketingsupported products, markets, or customers.
   • New customer acquisition: Number of new customers acquired through marketing-supported activities.
   • Qualified opportunities: Number/value of qualified leads or business opportunities generated.
   • New market/segment expansion: Number of new markets or customer segments successfully developed.
2. Marketing ROI & Budget Efficiency
   • Marketing ROI: % return on marketing investment.
   • Campaign performance: % of campaigns achieving predefined objectives/targets.
   • Cost efficiency: Cost per qualified lead/customer acquired (EGP).
   • Budget adherence: % variance between actual and approved marketing budget.
3. Brand & Market Development
   • Brand awareness: % increase in target-market brand awareness.
   • Market presence/penetration: % increase in market share or penetration within targeted markets.
   • Customer/Brand Perception: Brand perception score (%) based on periodic customer/market research.
   • Strategic partnerships: Number of new strategic marketing/channel partnerships established.
4. Marketing Function & Strategic Execution
   • Annual marketing strategy execution: % of planned initiatives completed.
   • Marketing team performance: % of team members achieving their agreed KPIs.
   • Agency/partner management: % of agencies/partners meeting agreed KPIs/SLAs.
   • Initiative delivery: % of agreed initiatives delivered on time and to required standards.

Desired Candidate Profile

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (Required)
• Master's degree (MBA or Marketing) is highly preferred
• Minimum 15 years of progressive marketing experience with at least 5 years in senior leadership roles
• Proven track record of developing and executing successful marketing campaigns that deliver measurable business results
• Demonstrated experience managing marketing budgets
• Experience in domestic and international/export market development is highly preferred.
• Experience in textiles, home textiles, FMCG, fashion, or other consumer/manufacturing industries is strongly preferred.
• Strong strategic understanding of digital marketing channels, tools, and platforms.
• Strong understanding of marketing automation and CRM systems (e.g., Shopify, Zoho, HubSpot, or similar).
• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies
• Advanced skills in marketing analytics and data interpretation (Google Analytics, social media insights, marketing dashboards)
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with design software (Adobe Creative Suite) is a plus
• Knowledge of website CMS platforms (WordPress, etc.)