Way Studio is hiring a full-time remote Performance Marketing Specialist based in Egypt.

Responsibilities:

• Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads and Meta Ads.

• Manage TikTok Ads and Snapchat Ads when required.

• Build full-funnel strategies for lead generation, e-commerce, and conversion campaigns.

• Monitor CAC, CPA, CPL, ROAS, and conversion rates, and reallocate budgets based on performance.

• Run structured tests across audiences, creatives, offers, placements, bidding, and campaign structure.

• Implement and audit tracking using GA4, Google Tag Manager, pixels, Data Layer, and conversion events.

• Work with Meta Conversions API and attribution/reporting tools.

• Prepare clear performance reports and turn results into actionable decisions.

• Collaborate with creative, content, sales, and business teams.

Requirements:

• Minimum 3 years of hands-on performance marketing experience.

• Strong practical experience with Google Ads and Meta Ads.

• Experience managing several brands or agency clients is preferred.

• Saudi or GCC campaign experience is highly preferred.

• Strong knowledge of GA4, GTM, pixels, attribution, and funnel analysis.

• TikTok Ads and Snapchat Ads experience is preferred.

• Strong ownership, analytical thinking, and communication skills.

Employment: Remote, Full-Time.

Monthly salary: EGP 12,000–13,500.

Applicants must share two real case studies explaining the objective, budget, personal decisions, measurable results, and tracking method.