Job description

We are looking for an experienced and results-driven Marketing Lead to take full ownership of the marketing function and drive the strategy, execution, and performance that support business growth.
The ideal candidate is a hands-on marketing professional with strong expertise in performance marketing, SEO, paid media, and data-driven decision-making.
Key Responsibilities * Develop and execute the overall marketing strategy in alignment with business objectives.
* Own and optimize SEO and Google Ads performance to drive growth and maximize ROI.
* Lead content direction and brand positioning across relevant marketing channels.
* Manage and oversee the external marketing agency, ensuring high-quality and effective deliverables.
* Evaluate and challenge agency outputs based on performance, quality, and business objectives.
* Analyze marketing data and translate insights into clear, actionable recommendations.
* Forecast, plan, and continuously optimize marketing performance and key KPIs.
* Identify opportunities to improve campaign effectiveness, lead generation, and overall marketing performance.
* Take end-to-end ownership of marketing activities, from strategy and planning through execution and optimization.
* Competitive Salary * Medical Insurance * Social Insurance * Proven experience in Performance Marketing, with strong expertise in SEO and Paid Media.
* Demonstrated experience in developing and executing end-to-end marketing strategies.
* Strong analytical and data-driven mindset with the ability to turn data into actionable business insights.
* Experience managing, evaluating, or working closely with external marketing agencies.
* Strong understanding of digital marketing channels, performance metrics, and campaign optimization.
* Excellent strategic thinking, problem-solving, and decision-making skills.
* Strong communication and stakeholder management skills.
* High level of ownership, accountability, and results orientation.
* Ability to work independently and manage multiple priorities in a fast-paced environment.