Job Title: Sales Supervisor – Modern Trade Reports To: Modern Trade Sales Manager Business Unit: ACCBC – Egypt Function: Sales & Commercial Location: Egypt (as assigned) Grade: TBC
Job Purpose To achieve monthly volume, value, and profitability targets across assigned Modern Trade accounts and chains in Egypt by building strategic customer relationships, negotiating and executing annual commercial contracts (JBP), leading a team of Account Representatives and Merchandisers, managing key account performance metrics, and ensuring full compliance with ACCBC credit, collection, and commercial policies.
Operating Context The role operates within the Modern Trade channel in Egypt, covering major hypermarket, supermarket, and mini-market chains – a centralised, contract-driven retail environment where commercial relationships are managed at a corporate level through Annual Agreements and Joint Business Plans. Egypt's Modern Trade landscape is characterised by a concentrated retailer base with significant buying power, complex internal account structures, and high commercial standards for execution, compliance, and financial governance. The role reports to the Modern Trade Sales Manager and directly leads a team of Pre-Sellers and Merchandisers across the assigned account portfolio.

Key Roles and Responsibilities
A. Key Account Management & Contract Execution Enforce the execution of Annual Agreements, commercial terms, growth rebates, and activation calendars with all assigned accounts – ensuring all contractual commitments are delivered accurately and on time. Conduct regular monthly and quarterly business review meetings with key account category managers to align on volume achievement, service levels, and growth opportunities. Act as the primary point of contact for assigned accounts, managing conflicts, handling daily operational escalations, and unlocking new listing opportunities. Track account profitability, reconcile monthly and quarterly invoices against trade investments, and ensure zero unapproved deductions or financial claims from accounts. B. Commercial Execution & Visibility Ensure 100% Core Range distribution and immediate listing of new product launches (NPDs) across all branches of assigned chains. Enforce the agreed Share of Shelf (SOS) and secondary visibility placements – including displays and gondola ends – in coordination with the merchandising team. Plan, execute, and evaluate the ROI of promotional calendars, tailored bundles, and seasonal activations across assigned accounts. C. Field Operations & Merchandising Management Supervise and align with the field merchandising team or agency to ensure 100% adherence to planograms, stock rotation (FEFO), and zero out-of-stock (OOS) situations across all assigned account branches. Conduct regular field visits to key account stores to audit execution, pricing compliance, stock availability, and competitor activity. Collaborate with the demand planning and logistics teams to ensure optimal order fulfilment rates (OTIF) and minimise returns or stock rejections. D. Reporting, Financials & Compliance Analyse and report daily and weekly sales achievements, service levels (Fill Rate), and account aging balance status to the Modern Trade Sales Manager. Own payment collections and aging statements (SOA) to ensure all accounts pay within their agreed credit days – taking immediate corrective measures if credit blocks occur. E. Team Leadership & Management Lead, coach, and motivate the team of Modern Trade Pre-Sellers and Merchandisers, setting clear performance expectations and supporting individual development. Handle team grievances and apply disciplinary measures strictly in line with ACCBC HR Policy and Egyptian Labour Law.
Key Performance Indicators
Financial & Sales Performance Monthly and quarterly volume and value targets achieved vs. plan per account Gross Margin and Trade Spend Efficiency (ROI) within approved budget thresholds Zero outstanding or unreconciled debit notes or deductions Account Operations Service Level Agreement (SLA) / Order Fill Rate (OTIF) %Core Range Distribution – 100% listing of mandatory SKUs across assigned chains Share of Shelf (SOS) percentage vs. competitors per chain Collection & Compliance Days Sales Outstanding (DSO) matching contract terms100% on-time submission of monthly reconciled Statements of Account (SOA)100% compliance with corporate commercial, credit, and listing policies

Required Experience and Qualifications
Minimum Qualifications Bachelor's degree in Commerce, Business Administration, or a related field. Excellent written and verbal English skills are mandatory – required for corporate emails and business review presentations. Minimum Experience Minimum 5 years of sales experience in FMCG, with at least 2 years specifically handling Modern Trade or Key Accounts in Egypt. Knowledge and Skills High proficiency in analysing commercial financials – P&L, margins, and rebates. Advanced negotiation techniques for corporate-level account discussions. Proficiency in MS Excel and Power Point. Strong corporate presentation capabilities for business review and senior stakeholder engagement.