Senior Digital Marketing Specialist Job Summary We are looking for a Senior Digital Marketing Specialist with strong experience in B2B marketing, lead generation, and digital customer acquisition. The ideal candidate will have hands-on experience managing and optimizing digital marketing campaigns across multiple social media and digital platforms, with a strong understanding of how to generate qualified leads and convert them into business opportunities. Key Responsibilities Develop and execute comprehensive digital marketing strategies aligned with business and sales objectives. Manage B2B digital marketing campaigns focused on lead generation, brand awareness, and customer acquisition. Plan, create, and manage content across all major social media platforms, including Linked In, Facebook, Instagram, Tik Tok, and X. Manage paid advertising campaigns across Meta Ads, Linked In Ads, Google Ads, and other relevant platforms. Develop and optimize lead generation campaigns and monitor the full customer acquisition funnel. Work closely with the Sales and Business Development teams to generate qualified B2B leads and support revenue growth. Analyze campaign performance, traffic, engagement, conversion rates, CPL, ROI, and other key marketing KPIs. Conduct market and competitor research to identify new opportunities and trends. Develop content strategies for different target audiences and buyer personas. Manage and optimize the company's digital presence across websites, social media, and other online channels. Use analytics and reporting tools to identify performance gaps and continuously improve campaign results. Stay up to date with the latest digital marketing trends, algorithms, advertising tools, and social media best practices. Coordinate with designers, content creators, agencies, and other stakeholders when required. Prepare regular marketing performance reports and provide actionable recommendations to management. Required Qualifications4+ years of experience in Digital Marketing, preferably within a B2B environment. Strong hands-on experience with B2B lead generation and digital customer acquisition. Excellent knowledge of major social media platforms and their business/advertising tools. Strong experience with Linked In Marketing and Linked In Ads, particularly for B2B lead generation. Experience managing Meta Ads and Google Ads campaigns. Good understanding of SEO, SEM, email marketing, content marketing, and marketing funnels. Experience using Google Analytics, Google Tag Manager, Meta Business Suite, Linked In Campaign Manager, or similar tools. Strong analytical and data-driven mindset. Excellent communication and presentation skills. Ability to manage multiple campaigns and projects simultaneously. Strong understanding of marketing KPIs, conversion tracking, and ROI analysis. Preferred Skills Experience with CRM and Marketing Automation tools. Experience in developing B2B content and thought-leadership campaigns. Knowledge of Word Press or other CMS platforms. Basic understanding of graphic design and video/content creation tools. Experience working closely with Sales teams in a lead-to-conversion environment. Key Competencies Strategic Thinking B2B Marketing Lead Generation Social Media Marketing Performance Marketing Data Analysis Campaign Optimization Content Strategy Communication & Collaboration Problem Solving