Community, UGC & Insight Specialist This role relates to the audience layer in OPPO, building, engaging, and activating communities both online and offline, while leveraging insights to improve content and campaigns. It combines community building, UGC activation, and performance understanding.
Key responsibilities Community Building Manage and grow, online & offline Campus university ambassadors Brand ambassadors OPPO user communities Build relationships with students, creators and users Plan and execute offline & online engagement activities University activations Social club collaborations Community meetups Plan community strategies & activities Plan and manage content output, from briefing to execution Community Operations Oversee comments sections, DMs and interactions Maintain brand tone and engagement quality Act ad bridge between audience and OPPOCommunity insights & Trends Monitor audience behavior and engagement patterns, on OPPO’s and on other brands Track performance of content and campaigns Provide insights and recommendations to improve strategy UGC & Engagement Turns campaigns ideas into a UGC-able campaign Designs and execute UGC Campaigns and competitions Encourage participation and user generated content Convert user stories into usable content assets Leverage ambassadors, campus students, creators and users to push UGCRequirements Active on social media Good relations with vendors Experience with 3rd party management Strong sense of content quality Strong interpersonal and communication skills Experience in organizing community activations and/or events Deep understanding of youth culture and social behavior Ability to combine qualitative insights into basic data understanding