Company Description lo la is a premium beauty and wellness company serving the Middle East through a technology-driven retail ecosystem. The company curates globally trusted skincare, haircare, bodycare, and wellness brands, delivering them through integrated online and offline experiences. These experiences are powered by data, logistics, and deep product expertise to ensure high-quality service and tailored offerings. lo la’s mission is to make leading global beauty solutions accessible to modern consumers across the region, combining innovation with a customer-centric approach.
Role Description The Marketing Manager is a full-time, on-site role based in New Cairo. This role is responsible for developing and executing marketing strategies that strengthen brand positioning across online and offline channels, including campaigns, promotions, and partnerships. Day-to-day tasks include planning and managing marketing calendars, overseeing content creation and social media activities, coordinating with sales and retail teams, and analyzing performance metrics to optimize campaigns. The Marketing Manager will collaborate with internal stakeholders and external agencies to ensure cohesive brand messaging, manage budgets, and identify growth opportunities in the beauty and wellness market. The role also involves staying current with industry trends and consumer insights to guide decision-making and innovation.
Qualifications
Demonstrated skills in marketing strategy, brand management, and campaign planning, preferably within beauty, wellness, or retail. Experience with digital marketing channels, including social media, paid advertising, email marketing, and performance analytics tools. Ability to conduct market research, analyze consumer behavior, and translate insights into actionable marketing initiatives. Strong project management capabilities, including budget oversight, timeline management, and cross-functional coordination. Excellent written and verbal communication skills in English; Arabic proficiency is an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are a plus. Proven ability to lead and develop marketing teams, foster collaboration, and work effectively in a fast-paced, on-site environment. Comfort with data-driven decision-making and familiarity with CRM systems, marketing automation platforms, and reporting dashboards.