JOB TITLE: Marketing Specialist Department: Marketing Reports to: Marketing Manager JOB PURPOSEMarketing Specialist is responsible for the ongoing development execution of marketing strategy, and participates in all matters relating to growth, innovative marketing plans, and industry related events. JOB RESPONSIBILITIES1- Formulates, directs and coordinates marketing activities and policies to promote products and services.2- Identifies, develops, or evaluates marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost.3- Evaluates the financial aspects of product development, such as budgets, expenditures, or return-on-investment4- Develops pricing strategies, balancing firm objectives and customer satisfaction.5- Develops lists describing product or service offerings.6- Uses sales forecasting or strategic planning to ensure the sale and profitability of products, or services, analyzes business developments and monitors market trends.7- Manages promotional activities or events, working with advertisers to market products or services.8- Collects and analyzes data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.9- Prepares reports of findings, illustrating data graphically and translating complex findings into written text.10- Forecasts and tracks marketing and sales trends, analyzing collected data.11- Seeks and provides information to help company determine their position in the marketplace.12- Measures the effectiveness of marketing, advertising, and communications programs and strategies.13- Other duties may be assigned by the management. JOB SPECIFICATIONSEducation• University graduates preferably business Administration or any other relevant field, or equivalent combination of education and relevant experience. Personal Skills• Excellent oral and written communication skills.• Interpersonal competencies and presentation skills.• Ability to work under pressure and meet deadlines.• Ability to analyze customer needs and requirements• Problem solver and team worker.• A general knowledge of Microsoft Office computer programs.• A good level of written and spoken English. Technical Skills• Knowledge of principles of Marketing.