Brand Manager(Foods Background)

Translated
On-site Full Time
Egypt , Giza
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Job Details

  • Develop and implement comprehensive brand strategies aligned with the company’s business objectives.

  • Manage the company’s brand identity, positioning, and overall brand image.

  • Conduct market research and analyze customer needs, market trends, and competitor activities.

  • Develop and execute marketing campaigns to increase brand awareness, market share, and customer engagement.

  • Work closely with Sales, Product Development, Production, and Commercial teams to support product launches and brand growth.

  • Develop product positioning, value propositions, and key marketing messages.

  • Monitor brand performance and prepare regular reports using relevant KPIs.

  • Manage marketing materials, packaging, catalogs, presentations, and other brand communications.

  • Coordinate with advertising agencies, designers, media partners, and other external suppliers when required.

  • Ensure consistent application of brand guidelines across all communication and marketing materials.

  • Support new product development and product launch strategies.

  • Analyze customer feedback and market performance to identify opportunities for improvement.

  • Monitor competitors and recommend strategies to maintain or improve the company’s competitive position.

  • Manage the brand marketing budget and ensure effective allocation of resources.

  • Support digital marketing and social media activities to strengthen brand visibility.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

  • 3–5 years of experience in Brand Management or Marketing, preferably within a manufacturing, FMCG, industrial, or consumer products company.

  • Strong understanding of brand strategy, market research, product positioning, and marketing campaigns.

  • Experience working with cross-functional teams.

  • Strong analytical and project management skills.

  • Excellent communication and presentation skills.

  • Good understanding of digital marketing and social media.

  • Strong commercial awareness and customer focus.

  • Proficiency in Microsoft Office and marketing/reporting tools.

  • From October or Giza

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