The Public Relations Executive serves as the primary liaison between SUNRISE Resorts & Cruises and the media landscape. This role owns the brand's press relationships, drives earned media coverage across print, digital, and broadcast, manages influencer partnerships, and produces all official communications from press releases to crisis statements. The ideal candidate operates with editorial instinct, relationship intelligence, and an understanding of how hospitality brands earn attention in competitive markets. Responsibilities Act as the primary point of contact for all media inquiries, press requests, and journalist relationships across Egypt and target international markets. Build and maintain a proactive media network journalists, editors, broadcast contacts, and digital publications relevant to travel, hospitality, and lifestyle. Draft, edit, and distribute press releases, media statements, announcements, and brand stories aligned with SUNRISE's tone and positioning. Identify, negotiate, and manage media partnerships and coverage deals including advertorials, editorial features, and co-branded campaigns. Source, vet, and manage influencer collaborations from briefing and itinerary planning to post-visit content review and performance tracking. Coordinate press trips and media familiarization visits across SUNRISE Resorts & Cruises. Monitor brand mentions, media coverage, and sentiment delivering regular reports on PR performance and share of voice. Collaborate with the digital marketing and content teams to amplify PR outputs across owned and social channels. Support crisis communications when needed drafting reactive statements and coordinating with leadership on narrative management.

Desired Candidate Profile

Requirements

• Education: Bachelor's degree in Public Relations, Mass Communication, Journalism, or a related field.
• Experience: 2 3 years Proven experience in a PR, media relations, or communications role preferably in hospitality, tourism, or lifestyle industries.
• Established network of media contacts across Egyptian and regional press (print, digital, and broadcast).
• Strong command of Arabic and English written and spoken with the ability to draft professional copy in both languages.
• Experience negotiating and executing media deals and partnerships.
• Hands-on experience managing influencer campaigns including selection, briefing, contracting, and reporting.
• Demonstrated ability to produce press releases, brand stories, and communication materials at a high standard.
• Comfortable operating in a fast-paced, multi-property environment with competing deadlines.

Skills

• Media relations
• Press release writing
• Influencer management
• Bilingual copywriting (AR/EN)
• Crisis communications
• PR performance reporting
• Stakeholder management
• Hospitality positioning
• Campaign coordination