Eden Bakery & Coffeehouse is looking for a passionate and results-driven Marketing Specialist to join our growing team and help strengthen our brand presence and business growth.
Job Summary
The Marketing Specialist will drive strategic growth by analyzing market trends, optimizing pricing strategies, managing agency relationships, and developing marketing campaigns that enhance brand awareness and business performance.
Key Responsibilities
* Competitive Analysis: Continuously monitor and analyze competitors’ products, pricing, campaigns, strengths, and weaknesses to identify market opportunities.* Pricing Analysis: Analyze pricing trends, evaluate profit margins, and recommend pricing strategies that maximize revenue while maintaining competitiveness.* Agency & Vendor Management: Serve as the primary point of contact for creative, media, PR, and marketing agencies, ensuring high-quality deliverables are completed on time and within brand guidelines.* Campaign Strategy & Execution: Plan, coordinate, and evaluate integrated 360° marketing campaigns across digital and offline channels.* Brand Performance Tracking: Monitor campaign KPIs, analyze performance, and provide actionable reports and recommendations to management.* Market Research: Conduct customer and industry research to identify trends and support strategic decision-making.* Cross-Functional Collaboration: Work closely with Sales, Operations, Product, and Design teams to ensure marketing initiatives align with business objectives.* Brand Management: Ensure consistency across all marketing materials and customer touchpoints.
Requirements
* 2-4 years of experience in Marketing, Brand Management, or a related role.* Bachelor’s degree in Marketing.* Strong analytical skills with experience in market research and pricing analysis.* Experience managing external agencies and coordinating marketing projects.* Solid understanding of digital marketing channels and campaign performance metrics.* Proficiency in Microsoft Office (Excel & Power Point); knowledge of marketing analytics tools is an advantage.* Excellent communication, presentation, and organizational skills.* Ability to manage multiple projects and meet deadlines.* Good command of English.
What We Offer✨ Competitive Salary✨ Career Growth Opportunities✨ Dynamic & Professional Work Environment✨ Opportunity to Work with a Growing Premium Brand