We are looking for an experienced Google PPC Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads.
The ideal candidate is analytical, performance-driven, and experienced in generating high-quality leads and conversions while improving campaign profitability.
Key Responsibilities
Plan, launch, manage, and optimize Google Ads campaigns. Manage Search, Display, You Tube, Performance Max, and Remarketing campaigns. Conduct keyword research and build structured keyword lists. Create campaign structures based on business goals, target markets, and customer intent. Write and test ad copy, headlines, descriptions, extensions, and landing-page messaging. Monitor daily campaign performance and optimize bids, budgets, keywords, audiences, and placements. Manage negative keyword lists and reduce irrelevant traffic. Improve Quality Score, ad relevance, CTR, conversion rate, and landing-page performance. Track key metrics including CPC, CTR, CPL, CPA, conversion rate, ROAS, and lead quality. Scale profitable campaigns while maintaining performance. Identify underperforming campaigns and take immediate corrective action. Set up and verify conversion tracking using Google Ads, Google Tag Manager, and Google Analytics 4. Work closely with copywriters, designers, video editors, developers, and landing-page teams. Prepare clear weekly and monthly performance reports. Stay updated with Google Ads policies, platform changes, automation tools, and market trends.
Requirements
Arabic Language is required Proven experience managing Google Ads campaigns. Strong knowledge of Google Ads, Google Analytics 4, and Google Tag Manager. Experience with Search, Display, You Tube, Performance Max, and Remarketing campaigns. Strong understanding of keyword research, search intent, bidding strategies, and campaign structure. Experience with lead-generation and conversion-focused campaigns. Strong analytical and problem-solving skills. Ability to manage multiple campaigns, accounts, and markets simultaneously. Experience with campaign testing, optimization, and scaling. Good understanding of landing pages, funnels, CRM systems, and conversion-rate optimization. Strong English communication skills.
Preferred Qualifications
Experience in finance, trading, education, services, or other high-ticket industries. Experience advertising in GCC, European, LATAM, or international markets. Familiarity with CRM systems, Track Box, server-side tracking, and offline conversion imports. Experience managing monthly advertising budgets of $20,000 or more. Knowledge of Google Ads compliance for regulated industries. Experience with call tracking and lead-quality optimization.
Performance Expectations
The Google PPC Specialist will be evaluated based on:
Number and quality of leads generated. Cost per lead and cost per acquisition. Conversion rate and campaign profitability. Search-term quality and relevance. Improvement in Quality Score and click-through rate. Speed and quality of campaign testing. Ability to scale profitable campaigns. Accuracy of conversion tracking and reporting. Consistent achievement of weekly and monthly targets.
Employment Type
Full-time position.
Working Hours
Monday to Friday, 9:00 AM to 6:00 PM.
How to Apply
Please submit your CV at [اضغط هنا لمشاهدة البريد اﻹلكتروني]