The Retail Artistry Coach performs the responsibilities of a M A C Makeup Artist 50% of their time, and 50% of their time dedicated to in-store support for focus & reputations doors. They are responsible for following up on key Education initiatives, customer service, drive 5-star launches, support Retail Events & elevate Retail Artistry.

1. Provide Retail Employee Support by:

• Working as a M A C Makeup Artist at base store 50% of time & 50% of time travelling to Focus/Reputation doors.
• Setting an example of professionalism, customer service and makeup artistry.
• Answering questions pertaining to customer service and product knowledge while at counters.
• Ensuing all new artists are fully onboarded to the brand and set up with Induction with Retail Managers.
• Supporting and following up on Priority Education Initiatives as directed by Education Lead Key launch information/inspiration, MMX Module completion, supporting Retail Events and elevating Retail Artistry skills with team.
• Align with Retail Manager to coach artist on Omni Selling Skills.
• Identifying training needs through Retail Managers & supporting the Retail Manager to give Coaching/Feedback to their Artists.

2. Enhance the Skill Level of M A C Artists by:

• Observing and modifying, if necessary, the Retail Artistry abilities and OMNI customer service skill levels.
• Giving feedback, tips and tricks as a Coach.
• Evaluating training needs through Retail Manger & suggesting methods of addressing these needs at the counter to the Retail Manager to follow up with.
• Conducting MUP Services to set example of excellence and expectation.
• Support Skill Certification process to evaluate strengths and opportunities.
• Communicating training needs and accomplishments regularly to the Lead Trainer.

3. Participate in Professional Development by:

• Attending and participating in various developmental trainings where relevant.
• Attending quarterly Education meetings, & participating by presenting independent ideas & concepts based on in-store observations.

4. Provide consistent observation & insights to Lead Trainer:

• Asses the customers service and MUP Artistry skills at store level.
• Identifying and communicating training needs.

5. Ensure Educational Objectives of Artist Training are met by:

• Assisting, as required, with the co facilitation of core training modules IRL/Virtually that may include: Basic Training, Boot Camp, Boost Camp, TikTok School & Retail Artistry Services
• Follow up on priority Education initiatives back in store MAC Experience, new collection sell through, Skill Cert, MUP Services standards etc.

6. Facilitate Special Events as Requested by:

• Participating and or assisting with special events as required.
• Identifying opportunities for M A C participation in-store events, working with the Retail Manager to execute the event.
• Providing Retail Events training and preparation for Retail Artists.

Desired Candidate Profile

Proven experience as a Makeup Artist, with a strong portfolio showcasing a range of looks and techniques.

Previous experience in training, coaching, or mentoring makeup artists or retail teams.

Exceptional makeup application skills with in-depth knowledge of products, tools, and current beauty trends.

Strong commercial mindset with demonstrated ability to drive sales and achieve targets.

Confident communication and presentation skills, with the ability to engage and inspire diverse audiences.

Experience working in a fast-paced retail or beauty environment.

Based in Cairo, with flexibility and willingness to travel frequently across different cities and store locations.

Highly organized, proactive, and adaptable with a solutions-oriented mindset.

Passion for the beauty industry and a genuine interest in developing others.