Join Us At Vodafone, we re not just shaping the future of connectivity for our customers we re shaping the future for everyone who joins our team. When you work with us, you re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Key Responsibilities

1. Campaign Design & Execution Lifecycle Journeys : Design, build, and optimize end-to-end customer journeys, including onboarding, activation, cross-selling, upselling, and reactivation of dormant accounts. BTL Campaign Management : Own the execution of targeted multi-channel campaigns across digital and assisted touchpoints (SMS, push notifications, email, WhatsApp, in-app messaging, and call centers). Channel Optimization: Coordinate the commercial communication calendar to ensure the optimal channel mix, frequency, and volume, preventing customer fatigue.

2. Data Segmentation & Insights Behavioral Analysis: Analyze complex customer data, transaction patterns, and usage frequencies to identify value growth opportunities and high-risk churn indicators.

3. Commercial & Churn Management Revenue Stimulation: Develop tactical, margin-positive offers to boost short-term revenue (e.g., data bundles, value-added services, or usage-stretching bonuses). Retention Frameworks: Implement early-warning systems and automated "save" campaigns targeting at-risk customer segments to reduce overall attrition rates. Business Case Creation: Develop data-backed financial business cases for new campaign initiatives, forecasting expected traffic, uptake, and overall ROI.

4. Cross-Functional Collaboration Product & Marketing: Align BTL campaigns with Above-the-Line (ATL) marketing priorities and product launches. Data & BI Teams: Work closely with Data Science and Business Intelligence teams to build automated tracking dashboards and refine predictive churn models.

Desired Candidate Profile

• Strong market planning and analytical skills.
• Strong budget tracking and management skills.
• Excellent interpersonal & communication skills.
• Excellent problem-solving abilities.
• Ability to work collaboratively in a team.
• Proactive, innovative, and able to challenge traditional approaches.

Not a perfect fit? Worried that you don t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you re excited about this role but your experience doesn t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.