Job Description

Roles & Responsibilities

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

The Social Media & Content Specialist will be responsible for managing the company s social media presence, creating and repurposing content, increasing organic engagement, growing brand awareness, and supporting content strategy initiatives across multiple platforms. The Social Media & Content Specialist will own day-to-day social media execution while contributing creative ideas, editing content, monitoring performance, and helping build meaningful connections with local audiences. This role is ideal for a creative and organized content professional who enjoys storytelling, audience engagement, and helping brands grow organically through compelling content.

Location Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Social Media Management

• Manage day-to-day activity across Instagram , Facebook , LinkedIn , and other relevant social platforms.
• Maintain a consistent posting schedule aligned with company objectives.
• Monitor comments, direct messages, and engagement opportunities.
• Ensure brand consistency across all social media channels.
• Support ongoing audience engagement and platform growth efforts.

Content Creation & Repurposing

• Edit and repurpose existing photos, videos, project updates, and company content.
• Create engaging social media posts, reels, stories, and short-form video content.
• Develop content that feels authentic and aligns with brand messaging.
• Create content that encourages audience engagement and trust.
• Adapt content formats for multiple social platforms and audiences.

Organic Growth & Community Engagement

• Implement strategies that increase followers, engagement, and brand visibility.
• Engage with industry-related accounts, local businesses, and potential customers.
• Build awareness through community interaction and strategic networking.
• Identify opportunities to strengthen the company s online presence.
• Foster meaningful engagement with target audiences.

Content Planning & Strategy

• Maintain and manage a content calendar.
• Identify content opportunities based on projects, company updates, and ongoing activities.
• Support content planning aligned with marketing objectives.
• Track content performance and recommend improvements.
• Contribute creative ideas to improve content effectiveness and engagement.

Reporting & Analytics

• Monitor social media performance across platforms.
• Provide recurring reporting on follower growth, engagement, reach, and content performance.
• Analyze performance trends and identify optimization opportunities.
• Recommend content improvements based on engagement metrics and audience behavior.
• Support data-driven decision-making for social media initiatives.

Desired Candidate Profile

• 2+ years of experience managing social media accounts for businesses.
• Experience creating and editing short-form video content.
• Experience developing content for business social media channels.
• Experience managing multiple social media platforms simultaneously.
• Portfolio demonstrating social media growth and content creation results.
• Experience supporting audience engagement and organic growth initiatives.
• Experience tracking and analyzing social media performance metrics.
• Strong copywriting and storytelling abilities.
• Proficiency with Canva , CapCut , Adobe Creative Suite , or similar content creation tools.
• Strong understanding of social media best practices and platform algorithms.
• Strong content creation and content repurposing capabilities.
• Ability to create engaging short-form content across multiple formats.
• Ability to manage multiple social media channels simultaneously.
• Strong attention to detail and content quality.
• Highly organized and deadline-oriented.
• Creative mindset with the ability to generate content ideas independently.
• Ability to analyze performance data and recommend improvements.
• Passion for building brands through content and community engagement.