Job Description

Roles & Responsibilities

Role Purpose

The UI/UX Designer is responsible for researching, designing, and optimizing intuitive and visually compelling digital experiences across web, mobile, and enterprise applications. The role ensures that products and solutions are user-centered, accessible, and aligned with business objectives, technical constraints, and brand standards.

The UI/UX Designer collaborates with Product Owners, Business Analysts, Front-End Developers, Full Stack Developers, CRM Consultants, and stakeholders to transform requirements into engaging and effective user experiences.

Key Accountabilities

User Experience Design

• Conduct user research, interviews, surveys, and usability testing.
• Develop personas, journey maps, service blueprints, and information architecture.
• Translate business and user requirements into intuitive workflows.
• Identify opportunities to improve usability and adoption.

User Interface Design

• Create wireframes, mockups, prototypes, and high-fidelity designs.
• Define design systems, style guides, and reusable components.
• Ensure consistency with corporate branding and design standards.
• Design responsive interfaces for desktop, tablet, and mobile.

Collaboration & Delivery

• Work closely with developers to ensure accurate design implementation.
• Support sprint planning and backlog refinement.
• Participate in design reviews and user acceptance activities.
• Provide design assets and specifications.

Core Competencies

• 3 6 years of experience in UI/UX design.
• Strong portfolio demonstrating web and mobile design work.
• Deep understanding of user-centered design methodologies.
• Strong visual design and interaction design skills.
• Knowledge of accessibility and responsive design.
• Strong communication and facilitation skills.
• Excellent command of English.

Must have technical/professional skills

Design Tools knowledge and proficiency

• Figma , Adobe XD, Sketch, Miro, Zeplin, Canva

Research & Testing

• Usability testing tools
• Heatmap and analytics tools
• Survey and feedback platforms

Knowledge Areas

• Design Thinking
• Information Architecture
• Interaction Design
• Accessibility (WCAG 2.1/2.2)
• Responsive Design
• Design Systems

Qualifications

• Bachelor s degree in Design, Human-Computer Interaction, Computer Science, or related field.
• Certifications in UX/UI or Design Thinking are an advantage.

Behavioral Competencies

• Creativity and Innovation
• Customer Centricity
• Collaboration
• Attention to Detail
• Communication and Presentation Skills
• Problem Solving
• Continuous Learning