Job Description
Roles & Responsibilities
Support the day-to-day management of the company CMS, coordinating with developers & content teams. Assist in maintaining & updating IQOS.com across Egypt & Levant, ensuring content accuracy & consistency. Ensure adherence to PMI global brand guidelines & Standard Operating Procedures. Execute website content updates according to planned calendars. Support SEO implementation, including content optimization & basic performance tracking. Monitor website metrics (traffic, engagement, performance) & report insights to the team. Assist in coordinating content development & website execution tasks. Identify website issues or risks & escalate them promptly. Collaborate with cross-functional teams (Marketing, IT, CX) for digital initiatives. Support the delivery of website-related projects on time & within scope. Help prepare documentation such as briefs, requirements, & reports. Assist in personalization campaigns & A/B testing execution. Use website analytics & monitoring tools to support UI/UX improvement initiatives. Contribute ideas to continuously improve the consumer digital journey.
Desired Candidate Profile
- Bachelor s degree.
- 2 4 years of relevant experience in digital, web, or similar roles.
- Basic understanding of CMS platforms & website management.
- Familiarity with SEO principles & web analytics tools is a plus.
- Exposure to HTML/CSS basics is considered an advantage.
- Understanding of website tagging & reporting tools is a plus.
- Knowledge of GA4 (Google Analytics 4) and experience with Google Analytics.
- Familiarity with Power BI for reporting and data visualization.
- Strong organizational & time management skills.
- Good communication skills in both English & Arabic.
- Ability to work collaboratively in a fast-paced, agile environment.