• Develop and execute integrated digital marketing strategies to achieve growth objectives.
• Plan, manage, and optimize paid advertising campaigns on Google Ads, Meta Ads, TikTok, and other platforms.
• Monitor daily campaign performance and extract actionable insights to improve results.
• Manage and optimize the customer journey and marketing funnel.
• Improve conversion rates through Conversion Rate Optimization (CRO) techniques.
• Prepare and deliver weekly and monthly performance reports for management.
• Conduct A/B testing for ads, creatives, and landing pages to enhance performance.
• Manage advertising budgets efficiently across different channels.
• Collaborate with Social Media, Content, Design, and Video teams to ensure campaign consistency.
• Conduct market research and competitor analysis to identify growth opportunities.
• Support SEO efforts and content optimization when required.
• Oversee tracking and analytics tools such as Google Analytics, Pixel tracking, and conversion events.