Digital Marketing Lead Role Overview We are seeking a proactive and experienced Digital Marketing Lead to steer our online marketing strategies and lead a team responsible for driving brand visibility, lead generation, and customer engagement.
Key Responsibilities - Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Lead, mentor, and manage the digital marketing team to execution excellence.
- Oversee campaigns across channels including SEO, PPC, email marketing, social media, and content marketing.
- Manage budgets and optimize spend based on analytics and ROI.
- Analyze performance metrics and prepare reports to inform stakeholders and guide strategic decisions.
- Collaborate with cross-functional teams including sales, product, and creative to ensure cohesive messaging and brand consistency.
- Stay abreast with digital marketing trends, platforms, and technologies to keep Talent-360.
me competitive.
Requirements Summary - Proven experience (3+ years) in digital marketing, preferably in a leadership role.
- Strong knowledge and hands-on experience with SEO, SEM, PPC, social media advertising, email marketing, and analytics tools (Google Analytics, SEMrush, etc.
). - Demonstrated ability to develop and execute effective digital campaigns with measurable results.
- Excellent leadership, communication, and project management skills.
- Ability to analyze data and derive actionable insights.
- Experience managing budgets and optimizing marketing spend.
- Degree in Marketing, Business, or related field is preferred.
- Passion for digital trends and continuous learning.
Experience & Skills: 3+ years in digital marketing with leadership experience.
Proficient in SEO, SEM, PPC, social media advertising, and email marketing.
Knowledge of analytics tools such as Google Analytics and SEMrush.
Strong leadership and team management skills.
Excellent communication and project management abilities.
Data-driven decision-making capability.
Budget management experience.
Degree in Marketing, Business, or related field preferred.
Passion for ongoing digital marketing trends and innovation.