Key Accountabilities:

APAP:

• Track promotions in key MT outlets and record it on timely manner in line with agreed deadline.
• Maintains Stores leaflets/Magazine.
• Ensure implementation of merchandizing coverage plans across channels
• Ensure POS/Merchandizing tools/Separate displays are deployed as per channel plans
• Track opening & closing stocks & Expiry dates for all Customers/Associates 
• Share of shelf and display target and execution to be as per the guidance in the APAP booklet.
• Pricing strategy adherence on shelf and promotion.
• Promotion execution to be in line with the agreed trade plan.
• Deploy initiative in-store visibility plans on time via his merchandising team supervisors

Coverage effectiveness:

• Prepare the journey plans with the right call frequency per store based on store type and movement.
• Regular Market Visits & Prepare weekly Market Visit Reports.

People Development:

• Lead the training and development of the merchandising team and promoters to execute target sales fundamentals (APAP) across all target stores.
• Lead the execution of digital transformation of in-store execution tasks.
• Develop and nurture strong collaborative relationships with Sales team members and work in sync with them in executing company plans.