This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking a talented Ecommerce Marketing Copywriter to craft compelling email and SMS campaigns that nurture customer relationships, drive engagement, and increase repeat purchases. This role centers on retention-driven marketing and requires experience writing graphic-based email copy that aligns closely with brand voice and tone. The ideal candidate is resourceful, audience-savvy, and comfortable creating content for the outdoor recreation demographic, including fishing, hunting, and related lifestyle interests.

Location

Fully Remote (Work from Home) | Part-time | 9:00 AM – 1:00 PM EST

Role Overview

The E-commerce Marketing Copywriter will develop engaging, conversion-focused email and SMS copy designed to strengthen customer retention and lifecycle marketing performance. This role collaborates closely with design and marketing teams to ensure on-brand messaging that resonates with the outdoor recreation audience and supports long-term customer loyalty.

Key Responsibilities

• Write clear, engaging, and conversion-focused copy for email sequences and SMS outreach.

  
  

• Develop messaging that strengthens customer retention and repeat purchase behavior.

  
  

• Support nurturing campaigns across lifecycle stages, including welcome flows, repeat purchase prompts, and re-engagement sequences.

  
  

• Contribute to campaign concepts that guide subscribers through retention-focused journeys.

  
  

• Partner with designers to craft copy for graphic-intensive email layouts that enhance storytelling and engagement.

  
  

• Ensure alignment between written messaging and visual presentation.

  
  

• Maintain consistent brand voice and tone across all messaging.

  
  

• Create copy that resonates with the outdoor recreation audience, including fishing, hunting, and related lifestyle communities.

  
  

• Work with the marketing team to align messaging with retention strategy and campaign goals.

  
  

• Use performance insights to iterate and improve open rates, click-through rates, and conversions.

  
  

• Develop effective hooks, subject lines, and campaign angles that drive measurable engagement.

  
  

Qualifications

• 2+ years of experience in email and SMS copywriting, ideally within ecommerce.

  
  

• Experience writing graphic-based email copy that supports visual design and engagement.

  
  

• Background in retention marketing and lifecycle campaign development.

  
  

• Experience working within or marketing to the outdoor recreation industry (fishing, hunting, firearms, etc.).

  
  

• Strong writing skills with the ability to adapt tone and voice to a specific audience.

  
  

• Deep understanding of retention marketing principles and customer lifecycle strategy.

  
  

• Resourceful and detail-oriented approach, capable of producing high-quality copy with minimal direction.

  
  

• Strong collaboration skills when working with design, marketing, and analytics teams.

  
  

• Excellent written and verbal English communication skills.

  
  

• Analytical mindset with the ability to use performance data to refine and improve messaging.

  
  

What Success Looks Like

• Delivery of high-quality, on-brand email and SMS campaigns that increase subscriber engagement and retention.

  
  

• Strong open, click, and conversion performance across lifecycle campaigns.

  
  

• Deep understanding of customer voice and preferences within the outdoor lifestyle space.

  
  

• Effective collaboration with design, marketing, and analytics teams.

  
  

• Continuous iteration and measurable improvement based on campaign results.

  
  

Opportunity

This is a unique opportunity to join a passionate team focused on building meaningful customer relationships through retention marketing. As the Ecommerce Marketing Copywriter, you will directly shape how the brand communicates with its audience and drives long-term loyalty in a thriving ecommerce business. This role offers creative ownership, cross-functional collaboration, and the chance to make a measurable impact on retention performance in a growing remote environment.

• Fill in the application form

  
  

• Record a video showcasing your skill sets