Company Description Modern Arab Company (MAC), now known as Selah El Telmeez for Publishing and Printing, has been a pioneer in the educational publishing industry since its establishment in 1960. The company is renowned for its flagship brand, Selah El Telmeez, which has become an iconic study guide for primary school students in Egypt. With a strong commitment to quality, affordability, and innovation, MAC leverages the latest publishing technologies to meet the needs of its customers and partners. Over the decades, the company has expanded its focus to include digital publishing platforms and new educational materials, with the mission of simplifying and enhancing education for all. MAC prides itself on its extensive experience, continuously advancing offerings to support students, authors, and educational institutions.
Conducting marketing research to find out market requirements. Presenting ideas for marketing campaigns. Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand. Indirect participation in the measurement of the effectiveness of marketing, advertising and communications programs and strategies. Forecast, track marketing trends and analyze collected data. Developing media marketing content. Gather data on competitors and analyze their prices, quality and material and method of marketing. Participate with outsource company for organizational branding. collaborate with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising campaigns. Create innovative marketing campaigns depending on robust data and present the recommendations to management. Establish and maintain relationships with new and existing vendors through networking and prospecting. Help in output and input marketing activities by displaying expertise in certain areas such as field visits, advertising, optimization and content campaigns and review their results quarterly Assists in branding management and corporate identity. Deal with external marketing agencies to update our company documentary and products portfolio periodically. Getting offers from advertising agencies and assist the brand manager to get the best choice. Assists in branding management and corporate identity. Plan and organize exhibitions, trainings and events. Execute the field visits. Bachelor degree in any field+4 years of experience at the same role Presentation Skills Excellent in using Microsoft Office Planning and organizing Innovation Multitasking Time management Working under pressure Accuracy Very Good English (Read, Written and Spoken)