E-Commerce Manager Job Description Department: Digital / Commercial Reports to: Head of Marketing / Commercial Director. Job Purpose The E-Commerce Manager is responsible for managing and growing the company’s online sales channels. This role focuses on driving revenue, improving customer experience, optimizing digital performance, and ensuring smooth end-to-end e-commerce operations. Key Responsibilities E-Commerce Strategy & Performance Develop and execute the e-commerce strategy to achieve sales, growth, and profitability targets. Monitor daily, weekly, and monthly online sales performance and KPIs. Identify opportunities to increase conversion rate, average order value, and customer retention. Website & Platform Management Manage the e-commerce website and marketplaces (Ensure product listings, pricing, promotions, and content are accurate and up to date. Coordinate with IT/tech teams to improve website functionality, speed, and UX. Digital Marketing & Traffic Growth Work closely with marketing teams on paid ads, SEO, email marketing, and social commerce. Optimize campaigns to drive qualified traffic and maximize ROI. Support promotional campaigns, launches, and seasonal sales. Operations & Fulfillment:Coordinate with logistics, customer service, and warehouse teams to ensure smooth order fulfillment. Monitor stock availability and reduce cancellations and delivery issues. Improve post-purchase experience and customer satisfaction. Data & Analytics Analyze customer behavior, sales trends, and website performance. Prepare regular performance reports and actionable insights for management. Team & Vendor Management Manage e-commerce executives/agencies if applicable. Coordinate with external partners, platforms, and service providers.
Qualifications & Experience Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.4–7 years of experience in e-commerce or digital sales (industry dependent). Strong understanding of online marketplaces, payment gateways, and fulfillment models. Hands-on experience with e-commerce platforms and analytics tools (Google Analytics, dashboards, CRM). Strong analytical, commercial, and problem-solving skills.
Key Skills & Competencies E-Commerce Strategy Digital Marketing & Conversion Optimization Data Analysis & Reporting Commercial Acumen Project Management Customer Experience Focus Communication & Cross-Functional Collaboration