Job Summary:

The Export Marketing Manager is responsible for planning and executing international marketing strategies for frozen vegetables and fruits in export markets: Demand Generation, Brand & Portfolio Strategy, Channel Management, Go-to-Market Execution, Market Intelligence & Growth.

Reporting Line

• Reports to: Head of Marketing / Commercial Director
• Works closely with: Export Sales Team (support role only)

Key Responsibilities:

International Marketing Strategy

• Develop and implement export marketing strategies aligned with company objectives.
• Define brand positioning and value propositions for frozen vegetables and fruits in international markets.
• Support long-term market expansion through marketing-driven initiatives.

Market Research & Intelligence

• Conduct market research on global trends, customer preferences, and competitor activities.
• Analyze target export markets (EU, GCC, USA, Africa, Asia) and provide insights to management.
• Monitor consumer trends related to frozen food, sustainability, packaging, and clean labeling.

Brand & Communication Management

• Manage and develop the company’s export brand identity across all markets.
• Create and manage marketing materials: product catalogs, brochures, presentations, datasheets, and digital content.
• Ensure consistent brand messaging across all export channels.

Product & Packaging Marketing

• Coordinate with production and quality teams on product presentation, packaging formats, labeling, and claims suitable for export markets.
• Ensure packaging and marketing content align with international regulations and customer expectations (in coordination with QA).

Trade Marketing & Exhibitions

• Plan and manage participation in international trade fairs and exhibitions (e.g. Gulfood, Anuga, SIAL, Fruit Logistica).
• Prepare exhibition concepts, booth branding, samples coordination, and marketing collateral.
• Follow up internally with sales teams after exhibitions by providing qualified leads and market feedback.

Digital & Content Marketing

• Manage export-focused digital marketing activities (website, social media, B2B platforms).
• Coordinate product photography, videos, and storytelling for international audiences.
• Support online presence on B2B food platforms and directories.

Internal Coordination

• Work closely with export sales, quality, production, and logistics teams to align marketing activities with market needs.
• Provide marketing support tools to the sales team without engaging in direct selling.

Reporting & Performance Tracking

• Track and analyze marketing KPIs such as brand awareness, campaign performance, and market penetration.
• Prepare regular marketing performance and market insight reports.