The CPaaS Sales Executive is responsible for new customer acquisition by proactively generating leads, opening doors, and building a strong enterprise pipeline. The role focuses on hunting, leveraging personal and professional networks, direct outreach, and face-to-face engagement to onboard new customers across targeted industries.
1. Lead Generation & Prospecting (Core Function)
- Actively generate new leads through cold calling, cold visits, LinkedIn outreach, referrals, and personal contacts.
- Leverage existing relationships and industry connections to open new accounts.
- Identify and approach decision-makers (CX, IT, Digital, Marketing, Operations).
- Build and maintain a strong pipeline of qualified prospects.
2. Door Knocking & Field Sales
- Conduct regular on-site visits to enterprises, SMEs, and startups.
- Present CPaaS solutions directly to potential customers.
- Establish trust-based relationships with key stakeholders.
- Represent the company professionally in client meetings, events, and exhibitions.
3. Solution Selling & Use Case Mapping
- Understand customer pain points and map them to CPaaS use cases (SMS, WhatsApp, Voice, OTP, Chatbots, Campaigns).
- Work with presales and product teams to propose tailored solutions.
- Prepare and deliver presentations, demos, and proposals.
4. Sales Cycle Management
- Manage the full sales cycle: prospecting → qualification → proposal → negotiation → closing.
- Maintain accurate sales data and forecasts in CRM.
- Ensure smooth handover to delivery and account management teams after deal closure.
5. Market & Competitive Intelligence
- Monitor competitors, pricing models, and customer buying behavior.
- Share market insights with sales and product teams.
- Identify emerging opportunities within targeted industries.
Target Industries
- Fintech & Banking
- E-commerce & Marketplaces
- Logistics & Delivery
- Retail & FMCG
- Healthcare
- Education & Digital Services