The Digital Customer Engagement Manager will be a key player in our Retail Banking division. They will ensure active NEO usage by existing customers, covering logins, transactions, investments, and more. Additionally, they will cross-sell various products and collaborate with teams to enhance customer engagement and revenue growth. This role requires a strategic mindset and the ability to lead cross-functional initiatives.

• Ensure NEO platform adoption and usage by existing customers across all services.
• Define and optimize customer journeys, identifying and addressing gaps in functionality.
• Collaborate with technology teams to develop and enhance NEO features.
• Plan and execute usage campaigns to increase account activities and transactions on NEO.
• Meet and exceed engagement and usage targets for transactions and services.
• Cross-sell cards, FX, and investment products to NEO customers, driving revenue growth.
• Work closely with the Digital squad to explore new customer engagement strategies.
• Leverage the tele-sales team to actively cross-sell products and expand the customer base.
• Collaborate with the Analytics team to segment the portfolio and identify cross-selling opportunities.
• Design and execute effective communication strategies for cross-sell campaigns.

• A data-driven mindset with a proven track record of achieving customer acquisition targets.
• Advanced knowledge of optimizing customer journeys and user experiences.
• Experience in leading cross-functional teams and collaborative work environments.
• Strong understanding of technical processes and operational procedures in banking.
• Excellent problem-solving skills and analytical abilities for data-driven decision-making.
• Exceptional communication and interpersonal skills for effective team collaboration.
• Ability to work independently, manage projects, and handle multiple tasks simultaneously.
• MBA or Master's Degree in Marketing, E-commerce, or a related field is preferred.
• Experience in customer acquisition, strategy development, and implementation.
• Must adhere to company policies, including passing a background investigation.