Position Overview:

The Director of Sales is responsible for leading the commercial strategy, driving revenue
growth, managing key accounts, and ensuring strong market positioning for the company.
This role requires a highly motivated leader with strong analytical skills, deep market
understanding, and the ability to build and lead a high-performing sales team.
Key Responsibilities:
1. Sales Strategy & Revenue Growth
• Develop and execute the annual sales strategy aligned with business goals.
• Drive revenue growth across all segments (Corporate, Leisure, MICE, Online, and
Government).
• Monitor market trends, competitor activities, and pricing strategies.
• Lead the forecasting process and ensure accurate monthly revenue projections.

2. Business Development
• Identify and secure new business opportunities across local and international markets.
• Expand the account portfolio and activate new revenue-generating relationships.
• Strengthen partnerships with travel agents, corporate clients, event planners, and key
decision-makers.
3. Team Leadership & Management
• Lead, coach, and mentor the sales team to achieve optimal performance.
• Set monthly and quarterly targets for the team.
• Conduct performance reviews, provide feedback, and support career development.

4. Client Relationship Management
• Maintain and grow relationships with key accounts.
• Conduct regular client visits, sales calls, and account reviews.
• Ensure the highest level of client satisfaction and service delivery.
5. Sales Operations & Reporting
• Oversee daily sales operations and ensure CRM accuracy.
• Deliver weekly, monthly, and quarterly sales reports.
• Ensure timely submission of sales plans, action plans, and pacing reports.
• Work closely with Revenue Management and Marketing to optimize performance.
6. Events & Promotions
• Participate in trade shows, exhibitions, and networking events.
• Identify promotional opportunities and support marketing campaigns.
• Represent the company professionally in all business functions.