Job Title Area Sales Manager – FMCG (Retail & Distribution) Job Summary The Area Sales Manager is responsible for driving sales growth, market expansion, and distribution efficiency within the assigned territory. The role involves managing distributors, leading the sales team, strengthening retail presence, and ensuring achievement of volume, value, and coverage targets for FMCG products. Key Responsibilities Sales & Revenue Growth Achieve monthly, quarterly, and annual sales targets for the assigned area Drive primary and secondary sales through effective distributor and retailer management Execute company sales strategies, schemes, and promotions in the market Analyze sales trends and take corrective actions to improve performance Distribution Management Appoint, manage, and develop distributors as per company norms Ensure optimal stock availability and inventory control at distributor level Expand numeric and weighted distribution across general trade outlets Improve route productivity and outlet coverage Retail Execution Strengthen relationships with key retailers and trade partners Ensure proper product placement, visibility, and merchandising standards Monitor market pricing, competitor activity, and retailer feedback Ensure effective execution of trade marketing initiatives Team Management Recruit, train, and motivate Sales Officers / Sales Representatives Set targets and track daily, weekly, and monthly performance Conduct regular field visits and joint working with the team Coach team members on selling skills and market execution Market Intelligence & Reporting Collect and share market insights, competitor activities, and consumer trends Prepare sales reports, forecasts, and performance reviews Ensure timely reporting through CRM or sales reporting systems Key Skills & Competencies Strong understanding of FMCG retail and distribution systems Excellent negotiation and relationship-building skills Target-driven with strong analytical ability Leadership and team-handling experience Effective communication and problem-solving skills Qualifications & Experience Bachelor’s degree in Business, Marketing, or related field5–8 years of FMCG sales experience, with at least 2–3 years in an area/territory role Proven experience in managing distributors and retail sales networks Experience in General Trade (GT); MT experience is an added advantage