The Senior Media Planner is responsible for developing and executing media strategies that align with client marketing goals.
This role requires a strong balance of analytical thinking, creativity, and executional excellence to deliver impactful, cost-effective campaigns across traditional and digital channels.
As a Senior Media Planner, you will play a pivotal role in shaping client media strategies, optimizing campaign performance, and driving measurable results.
Your ability to research audiences, manage budgets, and collaborate across teams will position you as a key contributor to client success and the agency’s growth.
Key Responsibilities 1.
Media Strategy & Planning Develop comprehensive media strategies tailored to client objectives.
Identify the most effective media channels (TV, radio, print, OOH, digital, etc.
) to reach target audiences.
Conduct market research and competitive analysis to inform planning decisions.
Build detailed media plans, including timelines, budgets, and channel allocations.
2. Campaign Execution & Optimization Manage the implementation and launch of campaigns across selected platforms.
Collaborate with creative and account teams to ensure campaigns are cohesive and aligned with brand messaging.
Monitor campaign performance using data-driven insights, adapting strategies to maximize ROI.
Track audience trends and apply behavioral insights to optimize targeting.
3. Financial Oversight & Vendor Management Allocate media budgets efficiently to achieve maximum impact.
Monitor spending and provide clients with detailed reports on financial performance.
Negotiate rates and secure cost-effective placements with media vendors.
Ensure fiscal responsibility in all campaign planning and execution.
4. Collaboration & Innovation Work closely with clients, creative teams, and media suppliers to deliver innovative, results-driven campaigns.
Foster cross-functional collaboration to ensure seamless campaign execution.
Champion the use of emerging media tools, technologies, and platforms to keep strategies innovative and competitive.
2–4 years of experience in media planning (both online and offline).
Deep understanding of traditional and digital media channels (TV, radio, outdoors, and digital).
Strong analytical skills and the ability to translate insights into actionable strategies.
Excellent communication, negotiation, and presentation skills.
Proven ability to manage budgets and optimize campaign performance.