This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an innovative jewelry brand redefining how couples shop for matching engagement and wedding ring sets. Known for craftsmanship, transparency, and a modern approach to fine jewelry, they operate both online and through major retail partners nationwide. Founded by a fourth-generation jeweler and established for over 15 years, the brand blends deep heritage with digital-first storytelling and continued investment in authentic, high-quality social content.

Location
Fully Remote (Work from Home) | 9 AM – 5 PM EST
Occasional travel required (NYC office and select retail partners)

Role Overview
The Content Creator will lead the production of organic and paid social content, primarily for Instagram, creating scroll-stopping short-form assets while maintaining a premium brand aesthetic. This is a hands-on creative role responsible for producing content end to end, from concept and filming to editing, captions, and text overlays.

The role involves working with both self-produced footage and raw assets provided by the team, receiving shipped product samples for content creation, and participating in occasional in-person shoots at the New York office or partner retail locations.

Key Responsibilities

Content Creation

• Produce approximately 12–16 Instagram Reels and 8–12 static posts or carousels per month

  
  

• Maintain a 75% organic and 25% paid social content mix

  
  

• Create UGC-style, product-focused, and lifestyle content aligned with the brand’s voice and positioning

  
  

Filming & Production

• Film original content remotely using shipped product samples

  
  

• Participate in occasional in-person shoots at the NYC office or partner retail locations

  
  

• Capture clean, well-lit product shots, close-ups, hands-on footage, and POV content

  
  

Editing & Optimization

• Edit raw footage into polished, brand-aligned creative assets

  
  

• Create multiple paid social variants, including hooks, captions, overlays, and CTAs

  
  

• Optimize content for performance while maintaining a premium aesthetic

  
  

Copy & Captions

• Write engaging captions and on-screen text aligned with brand tone and audience intent

  
  

• Collaborate with marketing to ensure content supports broader campaigns

  
  

Trends & Performance

• Stay current with Instagram trends, audio, and formats

  
  

• Apply trends thoughtfully in a way that aligns with a fine jewelry brand

  
  

• Use performance insights to iterate and improve future content

  
  

Qualifications

Experience

• 4+ years of experience creating Instagram content for organic and paid social

  
  

• Proven ability to produce short-form content that drives engagement and/or conversions

  
  

• Experience working with product-based brands, preferably jewelry, fashion, or beauty

  
  

Skills

• Strong understanding of Instagram trends, audience behavior, and brand positioning

  
  

• Ability to conceptualize, film, edit, and publish content end-to-end

  
  

• Proficiency with editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar

  
  

• Ability to film high-quality vertical video using a personal smartphone or camera

  
  

• Access to basic lighting and audio equipment

  
  

• Excellent written communication skills for captions and overlays

  
  

• Ability to work independently in a remote environment

  
  

• Portfolio, social handles, or content samples required

  
  

What Success Looks Like

• Consistently producing high-quality content that resonates with the target audience

  
  

• Driving measurable traffic to the website

  
  

• Delivering engaging organic content and effective paid social assets

  
  

• Staying ahead of trends while maintaining a premium brand aesthetic

  
  

• Collaborating effectively with the marketing team

  
  

• Demonstrating a deep understanding of the brand’s audience and positioning

  
  

Opportunity
This role offers the opportunity to shape the social presence of a fast-growing jewelry brand with both digital and retail reach. You’ll work closely with the team, create content using real products and real stories, and play a meaningful role in helping couples celebrate some of life’s most important moments.

• Fill in the application form

  
  

• Record a video showcasing your skill sets