This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing hospitality group with a bold brand personality and a strong local following. Built around great food, culture, and community, the company has grown primarily through word-of-mouth and organic demand and is now focused on scaling its digital presence through more structured, performance-driven marketing. With multiple restaurant concepts and expansion plans, they are investing in dedicated growth leadership to bring consistency, visibility, and measurable results across digital channels.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Growth Marketing Manager will own paid advertising and social media growth across the brand(s), with a focus on driving awareness, engagement, and trackable conversions. This is a hands-on role responsible for planning, executing, and optimizing marketing efforts across channels, owning campaigns end-to-end from strategy through performance optimization.

Key Responsibilities

• Launch, manage, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads

  
  

• Build structured, repeatable advertising strategies aligned with business goals

  
  

• Monitor budgets, performance, and KPIs; iterate based on results

  
  

• Ensure proper tracking is in place (pixels, GA4, conversion events, UTMs)

  
  

• Test audiences, creative, offers, and funnels to improve performance over time

  
  

• Provide clear insights and recommendations based on performance data

  
  

• Own day-to-day social posting and account management across key platforms

  
  

• Develop content strategy and posting cadence (what to post, when, and why)

  
  

• Drive organic growth through community engagement and audience interaction

  
  

• Monitor comments, messages, and brand mentions with timely, on-brand responses

  
  

• Analyze social performance and continuously refine strategy

  
  

• Create or update light marketing assets such as social graphics, promotions, menus, and ads

  
  

• Use tools like Canva or Figma for quick-turn creative

  
  

• Collaborate with external creatives when higher-level design support is needed

  
  

• Support campaign execution by coordinating landing pages as needed

  
  

• Ensure landing pages are conversion-ready and properly tracked

  
  

Qualifications

• 3–4+ years of experience in growth marketing, paid media, or digital marketing

  
  

• Strong hands-on experience with Meta and Google Ads

  
  

• Experience managing multiple channels simultaneously

  
  

• Hospitality, lifestyle, or consumer brand experience is a plus

  
  

• Strong understanding of analytics, tracking, and performance optimization

  
  

• Performance-driven and results-oriented approach

  
  

• Strategic thinking combined with hands-on execution

  
  

• Organized, proactive, and comfortable owning outcomes

  
  

• Creative decision-making informed by data

  
  

• Ability to thrive in fast-paced, multi-brand environments

  
  

What Success Looks Like

• Paid campaigns that consistently improve month over month

  
  

• Strong, consistent social presence with growing engagement

  
  

• Clear visibility into performance and ROI across channels

  
  

• Efficient campaign execution without bottlenecks

  
  

• Data-driven recommendations that contribute to business growth

  
  

Opportunity

This role offers the opportunity to join a growing hospitality group at a pivotal stage of its digital expansion. The Growth Marketing Manager will have real ownership over paid and social growth, the ability to test and iterate freely, close collaboration with internal teams, and the chance to make a visible impact on brand growth and performance from day one.

• Fill in the application form

  
  

• Record a video showcasing your skill sets