#Job_Purpose: The Brand Manager – Commercial Pickup Trucks is responsible for end-to-end brand ownership of the assigned pickup truck brand under a sole distributorship model allover Egypt. The role ensures market leadership, profitable growth, OEM compliance, dealer network performance, brand positioning, and customer satisfaction across sales, marketing, aftersales coordination, and fleet channels.
#Key_Responsibilities:
• Strategic Brand Management: Develop and execute annual brand strategy, business plan, and go-to-market roadmap.
• Sales & Market Development : Achieve retail, wholesale, and fleet sales targets.
• . Marketing & Brand Communication: Lead ATL, BTL, digital, and field marketing initiatives.
• Operations Management :Coordinate with logistics, homologation, and supply chain on:
o Vehicle availability.
o Importation planning.
o Model allocations.
• Monitor order bank, lead times, and dealer stocks.
• Align sales forecasts with import plans and currency exposure (EGP / USD).
➢ Financial Performance
• Own the brand P&L and profitability.
• Control:
o Marketing spends.
o Dealer incentives.
o Launch budgets.
• Optimize:
o Gross margin.
o Net contribution.
o Inventory carrying cost.
• Ensure pricing reflects:
o FX volatility.
o Customs duties.
o Local tax structures.
o Logistics.
➢ Team Leadership
• Lead and develop:
o Product specialists.
o Sales planning executives.
o Marketing coordinators.