Digital Marketing Strategy:

• Develop and implement digital marketing plans for restaurant branches and delivery channels.
• Manage brand presence across social media platforms (Instagram, TikTok, Facebook, Snapchat, X).
• Create and optimize content that fits food and beverage trends.
• Improve online visibility through SEO and local search optimization (Google Business Profile).

2. Media Buying & Paid Advertising:

• Plan and manage paid campaigns (Meta Ads, Google Ads, TikTok Ads, Snapchat Ads).
• Analyze target audience behavior specific to restaurants and food delivery.
• Optimize ad spend, bidding, and targeting to improve ROI.
• Monitor campaign performance and adjust strategies to increase engagement and conversions.

3. Social Media Management:

• Develop monthly social media calendars tailored to restaurant promotions, new menu items, and seasonal campaigns.
• Oversee content creation (photos, videos, reels, stories).
• Engage with customers, respond to messages, and manage online reputation.

4. Online Ordering & Delivery Platforms:

• Coordinate with delivery platforms (Jahez, HungerStation, Talabat, Careem, etc.).
• Monitor ratings, customer reviews, and promotional activity.
• Suggest and manage platform advertising options to increase online orders.

5. Data Analysis & Reporting:

• Track KPIs: reach, CTR, CPC, conversions, ROI, engagement.
• Prepare weekly and monthly performance reports.
• Analyze customer behavior and provide insights for improving marketing effectiveness.

6. Brand Growth & Customer Engagement:

• Execute loyalty campaigns, influencer collaborations, and online promotions.
• Ensure all digital content reflects brand identity and restaurant standards.
• Monitor competitors' digital activity and identify new trends.

Skills

• Bachelor’s degree in marketing, Business, Media, or a related field.
• Minimum 3–5 years of experience in Digital Marketing and Media Buying.
• Experience in the restaurant or F&B industry is essential.
• Proven success in managing paid ads and social media for restaurants.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Excellent understanding of restaurant marketing trends.
• Analytical skills and data-driven decision-making.
• Creativity in content planning and campaign strategies.
• Strong communication and project management skills.