- Develop and implement marketing campaigns across digital and traditional channels.
- Create engaging content for social media, websites, email newsletters, and promotional materials.
- Manage the company’s social media accounts and monitor audience engagement and analytics.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Support product launches, events, exhibitions, and promotional activities.
- Collaborate with the sales team to align marketing activities with business objectives.
- Monitor and report on campaign performance using analytics tools.
- Coordinate with design and production teams to develop marketing materials (brochures, banners, ads, etc.).
- Maintain and update marketing databases, CRM systems, and customer lists.
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.Proven experience as a Marketing Specialist or similar role.Strong understanding of digital marketing, SEO, social media, and online advertising.Excellent communication, writing, and presentation skills.Creative thinking and ability to develop innovative marketing concepts.Proficiency in MS Office and marketing tools (Google Analytics, Meta Business Suite, CRM, etc.).Ability to manage multiple tasks and meet deadlines.Strong analytical and problem-solving abilities.Experience with graphic design tools (Photoshop, Illustrator, Canva) is a plus.